LinkedIn Announcements Change: Yippee! Hurrah!

October 17th, 2014 | by Jason Alba |

In August I blogged about a dismal change LinkedIn had made: LinkedIn Announcement Change: Boo! Hiss!

Today I’m here to report that the either changed back, or fixed a bug…. whatever the reason, LinkedIn Group Announcments have become useful again.

The problem was that when you sent a “Group Announcement,” which is an email that members of your group get, the inbox subject would be:

[New announcement] ___________________________ (the name of the group).

You can seem an image on the August post.

Since then I was almost resolved to give up on Group Announcements… no one is going to read something that looks like a company promotion, and if we couldn’t have any control over what was in the subject box, I was guessing that the email would be opened up less than 10% of what it would be if we did have control.

Today I decided to send a Group Announcement and to my delight I saw what I was hoping I would see:

linkedin_group_announcement_enhanced

We still have the “new announcement” thing, which is stupid because that takes up about 18 characters (which is all you might see on a smart phone), but we now get the subject of the announcement as the title!

AWESOME!

Wait… how awesome is this?  If you are a manager of a Group, and you don’t use the Group Announcements regularly, you are missing out on more than 1/2 of the value of being a Group manager. It’s just that powerful.

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