Best LinkedIn Job Title When Unemployed

September 26th, 2014

laura-smith-proulx_headshotCheck out this post on Job-Hunt from Laura Smith-Proulx: The Best LinkedIn Job Title When You Are Unemployed

The whole article is great – I want to focus on #1 and #2.

Most of the time I see the job title (and professional headline, or as she calls it in #3, the headline) as a brag statement.  It is a part of history.  It is something that happened in the past.

The problem with that is that a LinkedIn Profile (as well as a resume) is a marketing document.  Because of that, you shouldn’t necessarily focus on the past.  You should focus on what you want.  The future.  Why the employer should consider you.  This is a “look at me because I can ______” instead of “look at me because I did these things: _____.”

Yes, there is a time and a place to tell people all the great and wonderful things you’ve ever done.

But try and make your marketing message appropriate for where you want to go, and how you can help them.

Focusing on the past is usually saying something like “I did all these things, so you can see that I’m great and you can deduce why I am the right person.”

Don’t make them deduce, induce, or make any connections from A to B to C.

Tell them exactly why you are great.

I know that is uncomfortable to read, and to do… so get the book Brag! by Peggy Klaus.  It’s a great resource for anyone who things they are a professional.

So yes, read Laura’s article.  And make sure that your marketing material (that is, every single thing you put on your LinkedIn Profiile, is forward facing, with enough “what’s in it for me” for the reader, and not backward facing “boy, I really was something else (in the past)!”

Goodbye Introduction Requests? And EXCELLENT Advice from Donna Serdula

September 25th, 2014

donna_serdula_headshotI saw this on a LinkedIn group I’m on: LinkedIn Removes Introduction Requests to 3rd Degree Connections

Maybe people just weren’t using the Introduction requests. I had for a while, but LinkedIn had limited them, which was dumb.  I have a feeling people just weren’t using them much.  And those who did use them didn’t have much success.

I think the main reason they are gone, though, is that it forces people to upgrade.  Many of the changes LinkedIn has made in the last few years (since a little before the IPO) that have left people scratching there heads were to get people to upgrade. Limit the view on a 3rd degree profile?  Just upgrade!

Anyway, Donna breaks the news that this feature appears to be gone… but the best part of her post is something I don’t remember seeing before, in years of doing LinkedIn stuff.  Scroll down on her post to find this section: How Do I Communicate with 3rd Degree Connections?

My prediction that #2, join a group that person is in, will be another feature that bites the dust.  But I’ve been saying that for a few years and they haven’t taken the functionality away yet (although they have hid it and made it less easy to find and even know about).

The second #3 and the second #4 (which are really 5 and 6 in her list, but misnumbered) are pretty much useless to the people I talk to and train, since I say to not upgrade (there are loopholes to the upgrade, you just have to use LinkedIn smarter, and save around $200/year).

The main thing, for you, is to make sure you make it easy for people to communicate with you.  Her #3 says “do they list their phone number or email in their summary…”

My question to you is DO YOU MAKE IT EASY FOR PEOPLE TO CONTACT YOU?

My gut tells me people have lost money, business and opportunities because they make it hard for others to reach out to them.  LinkedIn already makes it hard – what if you make it easier by putting your contact info in front of someone who comes to your Profile… super easy to find?

Rapportive not dying, just getting cut off at the knees

September 18th, 2014

So LinkedIn is not discontinuing this feature, but it’s weakening it. Note: if you don’t use gmail, don’t worry about this :)

I guess it was inevitable that LinkedIn would put up high walls around Rapportive’s functionality, and cut off other systems.  Kind of a play from the 1990′s, imo.

Oh well, I had it, but didn’t use it that much.  The author of the article was, I think, too enthusiastic with this line:  If you’re unfamiliar with Rapportive, you don’t email enough.”

asdf

Goodbye Contacts, Hello Connected, CRM meets Artificial Intelligence (AI)

September 17th, 2014

So a “competitor” to JibberJobber, LinkedIn’s CRM, got “retired.’  Actually, it just got a name change, as far as I can tell, a natural evolution of features.

It’s an interesting twist, taking CRM to the next level. Applying the AI to CRM isn’t necessarily new, but it’s cool in this case because of all the data LinkedIn has at its fingertips.

Good move, LinkedIn.

Note 1: I wrote about policy issues using LinkedIn as a CRM a few times… this is a huge issue.

Note 2: I don’t think JibberJobber is a competitor to LinkedIn, although the conversations I’ve had with people at LinkedIn make it clear that they think we are competitors.  They think all relationship apps are their competition – check out this sad list of search results from CRM systems that lament LinkedIn pulling the plug on any integration (that they had).

(we’ll see if this is a feature they don’t pull the plug on, eventually :p)

LinkedIn: 300M+

September 16th, 2014

Oh yeah.  This happened.

What does this mean for you?

From what I remember, the growth is not coming from the US, but from India, Brazil and other countries that might not give you any value.  But, the world is flat, so I guess this is all good, right?

It’s been an interesting ride, from the acquisitions that take it from professional networking to a news website, to the (newer) focus on mobile (which in some countries is more prominent than desktops).

Anyway, enjoy this milestone… the next is 400M members.

NOTE: these numbers are not USERS.  They are signups (or, as LI calls them, members).

Slideshare becomes… FREE?

September 15th, 2014

This is awesome, awesome, awesome.

I remember seeing some features in Slideshare, specifically the one where you could put a poll at the end of a presentation, and wanting it.  Alas, it was what the rich kids could get, not a no name like me.

Looks like they are going to do away with the the premium upgrade, though, and roll out those features to everyone.  That is FANTASTIC!

Thank you LinkedIn :)

Goodbye LinkedIn InMaps (network visualization tool)

September 12th, 2014

Remember when InMaps came out a few years ago?  This was the really cool way to “see” what your network looked like… it never really worked for me because first my network was too big, and it just didn’t show anything.  Then, when I could actually see something, it looked like a hairball that didn’t really make any sense.

Lot’s of LinkedIn experts and enthusiasts got excited over it, but it was always just a flashy widget that really added no value.

They are dumping it, though.

One more feature goes away. They say they are going to replace it with something better.

Strategically, it makes sense to dump this.

But the question lingers, what’s the next thing they are going to dump?  Where do I invest my time and efforts if they keep dumping features?

linkedin_inmaps_retired

LinkedIn Articles: You Gotta Check For Comments :(

August 25th, 2014

Articles is relatively new, at least for people like me (non-influencers).

One of the problems I just noticed is that after you write an article you don’t get notifications when you should take action.

I’m not talking about ego-centric notifications, like “someone just read or liked your article.”  I’m talking about notices when someone comments on your article.

For example, a few hours ago I posted this:

linkedin_articles_notifications

I’m okay to not know a play-by-play of the first two arrows: views and likes.

But I really, really, really want to know when someone leaves a comment.

What do you think LinkedIn?  Do you think you can let me know when someone leaves a comment, so it doesn’t look like I don’t care about them or their comments?  If I know, and can respond, I get a great opportunity to establish or reinforce a relationship… and that’s that I’m there for :)

LinkedIn’s Leaked Business Idea to Grow and Market More

August 18th, 2014

Here’s an article that has a supposedly confidential and leaked document laying out plans for LinkedIn to go to the next level: $1B

In a nutshell, it’s all about selling more ads.  It’s a big, big pie, and LinkedIn wants a bigger slice.

I don’t think it’s really that interesting, it just seems like the next logical step.

But WOW, check out the scathing comments… !  There is no love lost in those comments… seems like there was very little to begin with in the first place.  Ouch.

LinkedIn Announcement Change: Boo! Hiss!

August 15th, 2014

Darn, LinkedIn did it again… another change that is cray cray.

As a group manager/owner, I have the ability to send an “announcement” to group members.  Recently I sent an announcement and noticed that the title of the announcement was overwritten by LinkedIn’s generic title… this is what people see in their inbox:

linkedin_announcement_snafu

Sorry it’s so small, but what they have is “[New announcement]” which I didn’t put it. I think “announcement” is a dumb thing to call this thing, and in my inbox, in the subject view, it takes up way to many characters (which means the other characters are pushed out of the subject).

Also, I don’t want it to be a JibberJobber – Career Management announcement… I want it to be the title of my “announcement.  Check out the entire email – the top arrow points to the subject that LinkedIn inserted (they didn’t used to do this), and the bottom arrow points to the title that I created…

Oh why, LinkedIn, did you mess with this?  This almost guarantees that these messages will be unopened by more people :(

linkedin_announcement_snafu2

For people who have to hack their way around this, you’ll have to send an announcement (which just lost like 25% of it’s value) and then do a normal “discussion” post in the group.  The normal discussion title will be the subject of the next email, as long as … well, as long as you are the only discussion of that day.  Otherwise, it is hit or miss whether yours will be the main discussion, or if someone else’s will.

Would be nice to have more power as a group owner.