Facebook vs. LinkedIn: uh-oh

April 9th, 2014

Facebook is getting closer to LinkedIn’s territory: Facebook Adds Professional Skills Category for Job Seekers

I don’t think this would have been a big deal two years ago, but since LinkedIn started making changes since before the IPO (taking away features, moving stuff behind the premium level, changing focus from a professional networking site to a source of news, and otherwise making LinkedIn less important to professionals), I would say this is an interesting move for Facebook.

Could it even be possible for Facebook to compete with LinkedIn on the professional side?  People are realizing that personal relationships do indeed mix with professional interests… this is a logical step for Facebook, but what could it mean for LinkedIn?  (Oh please, don’t let it mean that LinkedIn becomes MORE like Facebook :( :( )

All the while, Twitter is becoming more like Facebook.  And Facebook, many say, have jumped the shark with this lameness.

I see how this can leave one very confused…. all the while the word “myspace” keeps repeating in the back of my mind… the question is, who will be the next myspace?

Congratulations! You lost your job!

April 7th, 2014

See anything wrong with this?

linkedin_profile_jason_alba_congrats

This was a result of my April Fools prank.  I got multiple messages from people asking why LinkedIn was prompting a congrats for such a sour situation…

I have no answer for LinkedIn…

Request “early access” to LinkedIn Publishing…

April 2nd, 2014

Will be interesting to see what happens when millions of people post “articles” on LinkedIn’s platform, which essentially makes them a blog platform.

I just saw this link to apply to get “early access” to write stuff… http://specialedition.linkedin.com/publishing

Here’s a great article by Justin Smith titled Linkedin Publishing: What a Newbie can Expect

It will be interesting to see if LinkedIn pulls this, like they did Answers (no archive, no nothing).  If you post on LinkedIn, I recommend you have it somewhere else, like your own blog.  In this recent blog post on JasonAlba.com there is a link to blog more, Facebook less. One of the critical points in that post is this:

Henley’s Takeaway: “You don’t own the media unless you own the property. It’s that simple. Everything else you create everywhere else can be taken away from you.” In other words, don’t build your business on someone else’s land.

Very good way to put it. Post all your cool stuff on social environments… and don’t hold your breath on how long that environment, or your posts (which usually become “theirs”), or they feature to post, will be around.

Build Your Target Company List with LinkedIn

March 31st, 2014

thea_kelleyThea Kelley is a job coach I trust based out of San Francisco.  She left a comment on my JibberJobber post last week pointing to a post she recently wrote on how to build your list of target companiesk using LinkedIn.  It’s a great post – check it out here.

In my response to Thea, I said the thing she was missing in her post was to say to track all this stuff (companies, contacts, conversations, follow-up, etc.) using JibberJobber.

  • Build your list.
  • Talk to people.
  • Nurture relationships.
  • Track it all in JibberJobber.

Missing one of those four?  Go back and do it again!

Who’s Viewed Your Profile Update (LinkedIn)

March 20th, 2014

Andy Foote is a LinkedIn consultant… he just wrote a post titled How To Play “Who’s viewed your profile” On LinkedIn.  I’m linking to it here only because there are some changes… and maybe you want to be aware of them.

I still abhor (hate) this feature in LinkedIn. More on that below.  You can read Andy’s post to see what the changes are (if you care about the wvyp feature)… I want to address this part of his post:

What I have a problem with is the way that LinkedIn currently shares that information via WVYP. The ‘Who’ is totally misleading. Showing me that I have been viewed by Anonymous users is pointless. … Why does LinkedIn waste valuable screen estate on showing Anonymous browsers? Does anyone respond positively to being browsed by virtual ghosts?

Andy is right to ask these questions (and others in the post).  I hate this feature because first and foremost it gives people a false idea that someone is interested in, or has read, their profile.

At a recruiters conference years ago a recruiter was passionately sharing his dislike for a feature like this in another software system that supposedly told job seekers if he read their resume.  He was saying something along the lines of this: just because I opened your resume (file) doesn’t mean (a) I meant to, (b) I’m interested in you, (c) I gave it more than the 7 – 10 seconds I give all resumes on the first pass, (d) I liked it and wanted to learn more, etc.

Peeking, viewing, etc. does not mean there is real interest, and it doesn’t mean you should follow up with a “hey, I saw you read my resume! That’s great!”

That recruiter wanted some sense of privacy while doing his job, without being accountable to the 1,000 people who sent their resume in.

Same thing with a LinkedIn profile… I hate how people get so excited that someone has “viewed” their profile.  They all the sudden turn into the 10th grade girl hoping “that boy” will ask her to prom.

I think LinkedIn is preying on our natural tendencies to want to be noticed, and want to know more, and perhaps be ready for the moment “he” calls.

Oh, and it comes with a hefty monthly price tag.  This whole idea of getting the privilege to know who happened to be on our profile, for a milisecond, or maybe more… it’s as bad as the companies that depend on a clientele that only buys because they are addicted.

LinkedIn found user’s compelling addiction, and they are waiting with the cash register open.

Will knowing who viewed your profile really help you?  Usually not.  I’m sure there are some people who have gotten value out of it, contacted the person, etc.  But for the most part it’s not going to do anything for most people (or, most people aren’t going to do anything with the information).

I think this feature/bait is unethical.  Score one for the VCs.

That, my friends, is why you don’t see me write much about the WVYP feature.  If you really want a job, or business, or to close the deal, or whatever, go after it.  Don’t  stalk the people who might have “viewed” your profile.

LinkedIn Strategy: Content vs. Professional Connections

March 11th, 2014

I love business strategy. I’ve found it interesting that LinkedIn has seemed to leave “members” hanging while focusing on pushing more content in front of them.

This actually frustrates me, because LinkedIn had so much potential to be THE professional networking site.

Well, they are, of course, right now, and for now.

But when I talk to people who say “no one in my industry is on LinkedIn – it has nothing for us” (biologist), I take note.

I also listen to people who say they are simply done with LinkedIn.  Whether they get no value (not necessarily LinkedIn’s fault), or they are upset that LinkedIn has taken away so many values, like Answers (retired), or moving most of the 3rd degree profile information to the paid membership.

I found this article on TechCrunch interesting: LinkedIn Touts Citi’s Success As The Networking Site’s Content Marketing Ambitions Grow

Personally, I don’t want or need more content.  Acquiring Slideshare made sense because, for me, it was a personal branding play.  Now I see it was a content play.  And of course, the Pulse acquisition was a total content play.

I wonder what this content focus means for the networking side of LinkedIn… ?

9 Ways To Be Less Annoying on LinkedIn

March 8th, 2014

Bill Murphy Jr. wrote this article for Inc magazine and I agree with every point:

9 Ways to Be Less Annoying on LinkedIn

What is LinkedIn SWAM and why should you care?

February 20th, 2014

Have you heard of SWAM?  Let me ruin your day.

SWAM on LinkedIn is “Site-Wide Automated Moderating.”   Fancy name, huh?  Here’s what it means.  If one LinkedIn Group admin decides you need to be “blocked and deleted,” then you just lost ability to participate in Group discussions EVERYWHERE on LinkedIn’s Group.

That’s right, one moderator, who might be in a bad mood, have an itchy trigger finger, or just have made a mistake and meant to block someone else, will just have completely taken away your ability to communicate in other Groups in LinkedIn.

I don’t know why one person would have that much authority and power over you.  This means that going into a Group is putting yourself at risk for taking away most of your power in LinkedIn.

I say “most of your power” because since LinkedIn removed LinkedIn Answers, there really isn’t that much more to do, proactively, to get your brand, name, thoughts, etc. out there.  Yes, you can use Status, but that doesn’t go to the 800,000 members of the HR Group… people who are your peers.  You can supposedly write an influencer-like post (I can’t yet), but who knows who will be able to see that, and will anyone actually read those in a few months, when it is flooded with crapola from everyone in the world?

SWAMing is a huge policy blunder, in my opinion.  I’m becoming more convinced that whoever comes up with this stuff at LinkedIn must not use LinkedIn, or understand their customer.  Oh, I’m sure they are concerned about spam and all the bad-guy stuff, but the policy stuff that comes out of LinkedIn.

You can read more about this SWAM issue on Forbes: LinkedIn Ruckus Continues As Victims Of Site-Wide Moderation Defect

Let me say, I have had plenty of bad-guy spammers try and join my network or my Group.  And I want them to be booted out… especially the fake accounts.  But I don’t think that I, a member of LinkedIn, and a Group moderator, should be the final power and decision-maker in taking away their account or Group contributions, at the “site-wide” level.  That should be decided by LinkedIn staff, based on IP addresses, patterns, etc.

Now, finally, you can be a LinkedIn Influencer

February 20th, 2014

This is long, long overdue.

Although, I don’t see the option like in the blog post… so maybe not ALL people can, but it looks like it will be soon!

LinkedIn Opens Its Publishing Platform To All Members

It will be nice to hear from others, other than the elite “influencers,” or whoever their ghost writers are.

I wonder if WordPress and other blogging platforms see this as a threat.

Who’s Viewed Your Profile… stalkers?

February 3rd, 2014

As I work on the fourth edition of my LinkedIn for Job Seekers DVD I said something that made me think a bit.  It had to do with the “who has viewed your profile” section, which will show you nothing unless you upgrade.

For many years I’ve felt that this is another way that LinkedIn gets people to upgrade.  We like to know who’s looking at our stuff, and what they think, and what their interest is, and if we are in a job search, IF THEY WILL HIRE US!!

Right?

So some people upgrade just to see who has viewed their profile, hoping for more intelligence to help them know who they can talk to, and why.

“So, I noticed you looked at my LinkedIn profile today.  What did you think?”

No, that is kind of tacky, and wierd.

“I saw you viewed my LinkedIn profile today.  Can I help you with anything?”

Ugh… that sounds a little too forward…

“Hey, I saw you were on my LinkedIn profile today. I’m sure you would reach out to me with questions – I just wanted to let you know I’m here if you want to talk.”

Too weak… ambigious, no question and no call to action :(

Dang, this is really hard!!

So what this really comes down to is that someone might be viewing my profile (stalker??)… and now I’m in the weird position of really wanting to know what they want, so the best way to do that is to … stalk them back!

LinkedIn has made a stalker out of me, so that I can stalk my stalkers!

Yikes… this is too much.

Folks, here’s my 2 cents: don’t worry about who has viewed your Profile.  Who knows if they even spent more than a nano second on it.  They might have read it, but they might have skimmed in 5 or 10 seconds and just moved on because (a) you didn’t have what they were looking for, or (b) you did have what they were looking for, but you made it way too hard to get in touch with you! (there is a lesson in both of those… fix them!)

Furthermore, I’m reminded of a passionate recruiter I met at a conference many years ago who was talking about the technology that allowed you to know if he (the recruiter) had opened your resume.  He HATED this technology… not because it gave the job seeker a peek into his world and activities, but because, he said, “it gave a false hope to the job seeker.  Just because I opened your resume doesn’t meant that I liked what I saw.  I might have spent 2 seconds or 2 minutes on it and decided you weren’t a fit.  All you know, though, is that i opened the resume.”

I’ve seen this false hope perpetuated with my contacts and audiences with the Who’d Viewed Your Profile widget.  Not to mention that most people aren’t going to be gutsy enough to say “hey, you saw my profile… let’s talk!”  It would almost be like flagging down every car that passes in front of your house to say “hey, you went by my house!  Can I help you with anything?”

Don’t stalk the stalkers… just make it easier for them to “get” you and to reach out to you.