This is a terrific post from Michaela Alexis.
I saw a post by Lisa Rangel, of Chameleon Resumes, titled LinkedIn Referrals: One More Reason to Properly Optimize Your LinkedIn Profile.
I hadn’t heard of referrals yet, but it makes sense to put this functionality into the product. It was kind of hard to figure out what the heart of referrals is, or why this is so awesome… but this post on VentureBeat explains it all.
Lisa says that this is as good a reason as any to update and beef up your Profile. I’m not sure if having a scrappy Profile will mean that you’ll be overlooked by anyone giving referrals, since the concept really comes down to who they know, but it really can’t hurt.
My argument is that it only takes a couple (give or take) hours to get a good enough Profile. It’s not rocket science, but I’d give most people a C- grade on their Profiles.
Want to beef up your LinkedIn Profile? Get free access to my Pluralsight course on optimizing LinkedIn Profile, and get free JibberJobber premium just for watching this course… details here: How to use the Pluralsight Course Tracker (and get free Pluralsight courses)
Irene McConnell has a post that I totally agree with: Why LinkedIn’s Résumé Builder Is A Massive Waste Of Time.
I really haven’t met anyone who takes this resume builder serious, but if you are wondering, just read her post.
LinkedIn Posts is pretty cool. This is the blog-post-like, article-ish part of LinkedIn where you can write something and share it out to the world.
There are a number of things that LinkedIn could do to make this more useful, but some of them would certainly increase the spammer’s ability to annoy all of us. LinkedIn walks on a thin line with Posts, the same way they did with Answers (which they finally gave up on and did away with). But in this post I want to focus on one specific thing they could and should do to make Posts useful, and gain significant traction, in a way that spammers won’t find useful.
The problem is that once I write a post, and someone comments on the post, the comment goes to a black hole. I don’t realize you commented unless I stalk that post (that means I have to keep the post up and refresh it regularly… that is a ridiculous expectation). To make matters worse, if I do stalk the page, I have to drill down in the comments area, because by default they only show the most recent comments.
Here are two simple and best-practice things that LinkedIn should do to make Posts useful for readers as well as post authors:
- Allow the author to get an email when a comment is submitted. This is how WordPress works, and how Facebook works. Of course, allow the author to opt out, just like FB does. But to expect us to go back into our posts and see what the latest comment is is asking too much. Bonus: anyone who comments should also be able to get messages (that they can opt out of). Right now, the posts and comments are a flash in the pan. If LinkedIn does this, it makes Posts “sticky,” and gets people coming back, continuing conversations, sharing great ideas, etc.
- Allow me, as the reader, to see all of the comments on a post without having to click to see more. If someone sends me a link to a post, I want to see the post and all of the comments. Hiding the comments takes the conversation/discussion element away from the post. Much of the informational value is in the comments, but again, to create engagement, encourage me to read thoughts from others, and contribute my own thoughts!
These are two easy enhancements to LinkedIn Posts, and if they implmenent them I think Posts will be much more valuable than they are now.
Ed Han wrote a great article on Job-Hunt.org about LinkedIn titled Why LinkedIn Is Not Optional for New Grads.
His three points are:
(1) LinkedIn helps you expand your network
(2) You can connect with employers on LinkedIn
(3) LinkedIn is essential for interview preparation
I wholeheartedly agree with Ed’s post. Here are my thoughts:
(1) As a new grad you might feel on top of the world, and like you have accomplished something of monumental proportions. And you have. Along with a ton of other people. If you think your buddies from school are going to be the ticket to your next job, you might be in for an unpleasant surprise. Or, maybe they will help you land your job. But when you are looking for another job in two to five years, you’ll need a bigger, broader, deeper network. LinkedIn will help you with this.
(2) Why would you want to connect with employers on LinkedIn? I’ve got news for you: you aren’t a student anymore. You are considered to be working, or professional class. It’s time to put on your big boy or girl pants and swim with the big fish. Even if they are as old as a GenXer, or as outdated as a Baby Boomer, it’s time to play a whole different game. You can’t use “I’m a student” anymore to have the right conversations. The sooner you treat others as humans who bring value to your life, and appreciate them, the sooner you’ll make great strides in your professional networking. The flip side is to realize that even though you are inexperienced and wet behind the ears, you too might have value to bring (although it’s not as much value as the all the Millennial articles would have you believe – believe it or not, there’s something to be said for wisdom and experience). So, it’s time to start connecting with employers, even if they are (a lot) older than you, and start to nurture professional relationships.
(3) LinkedIn will be your best database for researching companies and people, and maybe even industries. Use it to learn, and understand, so that when you go into an interview, you can have an intelligent conversation and ask smart questions.
Read Ed Han’s take and tips on all of this here.
I see these lists a lot, but I respect Jennifer (and Laurie Ruettimann, who she references in the post). Check out this list. How are you doing on each of them?
I haven’t written about this even though I saw someone write about it on LinkedIn because it hasn’t rolled out to everyone. Most of the comments of the other post were: “I don’t see that!”
Oh well. I’ll share anyway, in case you haven’t heard anything about it. You can now see analytics of who is seeing your post, and when, so you can get anxiety about why no one is seeing your posts :p Unless, of course, you are an “influencer” and LinkedIn chooses to put your post in front of everyone. Otherwise you’ll see your posts hit a few dozen, maybe a few hundred viewers.
Analytics are nice… but do you know how to optimize your post? I’d say there are three elements:
- the title
- the content
- the invitation (call to action)
How are you doing on those three things? I’d recommend you focus on those before you get too worried about where your 400 readers are coming from
This is the best article I’ve seen on writing a LinkedIn Professional Headline.
My only concern is that you could do all this and still have too much jargon or cliche…
I agree with her, in most cases. Here’s her post:
Not sure if any LinkedIn people saw this, but it’s an important post: 8 Things I Hate About LinkedIn Ads
I want to spend money on LinkedIn Ads, but the problems listed on this post have put this lower on my priority list… if they could fix some of this stuff I would be more anxious to get my ad program in place.
As Larry says, it’s been 3+ years, maybe I’ll wait another 3 years