Check out this post on Job-Hunt from Laura Smith-Proulx: The Best LinkedIn Job Title When You Are Unemployed
The whole article is great – I want to focus on #1 and #2.
Most of the time I see the job title (and professional headline, or as she calls it in #3, the headline) as a brag statement. It is a part of history. It is something that happened in the past.
The problem with that is that a LinkedIn Profile (as well as a resume) is a marketing document. Because of that, you shouldn’t necessarily focus on the past. You should focus on what you want. The future. Why the employer should consider you. This is a “look at me because I can ______” instead of “look at me because I did these things: _____.”
Yes, there is a time and a place to tell people all the great and wonderful things you’ve ever done.
But try and make your marketing message appropriate for where you want to go, and how you can help them.
Focusing on the past is usually saying something like “I did all these things, so you can see that I’m great and you can deduce why I am the right person.”
Don’t make them deduce, induce, or make any connections from A to B to C.
Tell them exactly why you are great.
I know that is uncomfortable to read, and to do… so get the book Brag! by Peggy Klaus. It’s a great resource for anyone who things they are a professional.
So yes, read Laura’s article. And make sure that your marketing material (that is, every single thing you put on your LinkedIn Profiile, is forward facing, with enough “what’s in it for me” for the reader, and not backward facing “boy, I really was something else (in the past)!”