LinkedIn Ads: here’s what can be improved

March 27th, 2015

Not sure if any LinkedIn people saw this, but it’s an important post: 8 Things I Hate About LinkedIn Ads

I want to spend money on LinkedIn Ads, but the problems listed on this post have put this lower on my priority list… if they could fix some of this stuff I would be more anxious to get my ad program in place.

As Larry says, it’s been 3+ years, maybe I’ll wait another 3 years :)

Manager’s Choice on LinkedIn Groups

March 17th, 2015

This is for people who run, admin, or own a LinkedIn Group.

There’s this cool thing at the top that will cycle through an image you have, plus any “discussions” that you flag as manager’s choice.  I think you can have up to 7.  It looks like this:

linkedin_group_managers_choice_result

(the arrow is pointing to a user navigation icon to scroll through the manager’s choice posts)

I forgot how to add/remove posts from here, thinking that you go into Manage and will see a list to manage. That’s now how you do it, though.  Instead, you click on a Discussion you want to add, and towards the bottom (if you are a manager) you’ll see this link:

linkedin_group_managers_choice

Once you have something added, the link changes so you can easily remove it by clicking in the same place (note the different link, to UNDO):

linkedin_group_managers_choice_undo

I have had 7 for a long time, note that the one from July 19, 2013 (it is almost 2 years later) has only 3 likes… so my guess is to have less than 7 rotating… I’m going with one for now and see how that works.

LinkedIn: Networking tool or media giant?

March 11th, 2015

I agree with what William Arruda says about LinkedIn and the direction it is going here: Is LinkedIn Poised To Be The Next Media Giant?

So the big question is, combine this direction with the changes LinkedIn has made that make it less of a networking tool… and where is it headed?

LinkedIn Posts (articles) are awesome, except…

January 19th, 2015

There are two major design issues that LinkedIn should fix with regard to “posts.”  Posts are the articles you can write… for a while they were only written by “influencers,” but now pretty much everyone can write them.

I don’t know how long LinkedIn will keep this feature in place, but let’s assume it will be around longer than the uber-userful “Answers.”

Anyway, I love notes, except for a 2.5 things:

First, I want to see what other people write and contribute to an idea… and right now that’s a major pain (read: nearly impossible).  I read an article, I agree with some, disagree with some, and want to see what some of the commenters say.  But LinkedIn is only showing me the most recent comment. I can click to see more, but I personally think that is asking too much.  I think there would be more conversation (and more eyeballs, and more visitors) if LinkedIn looked at other comment systems and stopped hiding all but the most recent comment of each post.

Second, as an author of a post, I want… I NEED and email from LinkedIn when someone comments on my post.  Part of the reason blogging was so big, and now Facebook has developed a community, is because of the conversation that happened.  If you comment on a blog, usually you hear back from the blogger.  That’s because they got a notification, which was essentially an invitation to see what you wrote, and respond back.  On LinkedIn, I would have to go to every single post I’ve written to see if there is something new there… I simply can’t do that.  If I got an email with each comment, though, I would evaluate the comment and determine if I wanted to respond.  I would respond more often, and keep the conversation richer.  But as of right now, it’s kind of like a newspaper article… just some random thoughts scattered around with a short shelf life.

Changing either of those things would increase the value of Posts to everyone, which will increase the value of LinkedIn to everyone.

The half thing is really a whole thing, but I think it’s unlikely that anything changes.  It is the way that whoever-at-LinkedIn chooses what posts show up on the front page of LinkedIn.  They’ll put you there if you are an influencer, even if your posts sucks, and all the comments are calling you out for being a fraud with crappy ideas.  I’d obviously like to see this change… but I’m not the least bit hopeful it will.

LinkedIn Commercial Use Limit on Search

January 12th, 2015

Boo, hiss.

Apparently we can now see last names on 3rd degree search results… which is a great move… and long overdue.  But this new commercial use limit on search? They say: ” If you reach the commercial use limit, your activity on LinkedIn indicates that you’re likely using LinkedIn for commercial use, like hiring or prospecting.”

Um, or you are a job seeker who is out of money and working your butt off to find networking contacts.

The only good thing about this is that it forces you to (a) do better searches, and (b) do something with the search results… like reach out to them and network, rather than just listing them.

Read the policy here.

Back Up Your LinkedIn Contacts Now

December 31st, 2014

Well, for one last 2014 hurrah, here’s what I got for you:

BACK UP YOUR LINKEDIN CONTACTS!

Here’s a blog post that shows how to do it.

What do you do after you back it up?  Maybe nothing, except just smile and know that you spent three minutes on a task that will help your career.

Or, you could email it to yourself for long-term storage.

Or you can import the list into your CRM.  The instructions on the page above show you how to scrub/clean the export (Step 2), and how you might import it into another system (Step 3).

QvQ: The Quantity vs. Quality Debate Summed Up In One Picture

December 19th, 2014

A friend sent this to me:

snoopy_linkedin_friends

“As we grow up, we realize it is less important to have lots of friends and more important to have real ones.”

You know what they say: if Snoopy said it, on the internet… it must be true :>

User Ideas to Make LinkedIn (more) Valuable

December 11th, 2014

There are some great ideas and thoughts regarding the value of LinkedIn on this Quora question:

What feature should LinkedIn implement to make it a more useful part of your online presence?

Cool LinkedIn History and Story

November 14th, 2014

Check out this really cool write-up on Growth Hackers about LinkedIn… tons of interesting stuff:

LinkedIn Growth Engine: The Never Ending Viral Loop

The comments are pretty insightful, too.

This is, in my opinion, the Great American Dream playing out in real life.  The cool thing is that the Internet makes this anyone’s dream.  Yeah, there is the started out rich, had all the right network to begin and market, starting in Silicon Valley, etc.  But still, the Internet has brought down some significant barriers.

How to See New Hires at your Target Companies

November 13th, 2014

I got this question from Tom:

“I went on an interview at a company with a couple hundred people and then heard back that they are considering another candidate instead of me. I’d love to know who my competitor was that got the job so that I understand where I was deficient…. I remember in the past I could go to the company page and see a list of what companies people came from and went to before/after that company. Also who the new hires at the company are. However I can’t seem to find that information any longer. Was that done away with once companies could control their own page?
“Bottom line do you know of any way I can keep an eye on new hires at a company?”

In the olden days, you could go to a LinkedIn Company page and see some great information, including where people came from before and where they went to after (which could help you expand your Target Company list).  You could also see “new hires,” “new promotions,” and something else I can’t remember now.

That went away probably two or three years ago.  The Company page looks prettier, but it has much less interesting or relevant substance.  Where LinkedIn was once sharing with us great data, they are now giving companies a place to put their marketing, which is so sanitized that it rarely does us any good.  The research we could do on a Company is limited to not much more than a brochure.

Another sad change for LinkedIn users.

I tried to go into the advanced search and see if there was any way I could filter it down to a certain timeframe within company.. nothing.

There is no way, that I can tell, to see who is new at a company.  Maybe one of those fancy corporate accounts will let you do it… seems like a no-brainer.  Salespeople and recruiters would love that feature.

Am I missing anything?  Do YOU know how to see recent people at a company?