What LinkedIn Can Do To Make “Posts” Way More Powerful

October 1st, 2015

LinkedIn Posts is pretty cool.  This is the blog-post-like, article-ish part of LinkedIn where you can write something and share it out to the world.

There are a number of things that LinkedIn could do to make this more useful, but some of them would certainly increase the spammer’s ability to annoy all of us.  LinkedIn walks on a thin line with Posts, the same way they did with Answers (which they finally gave up on and did away with).  But in this post I want to focus on one specific thing they could and should do to make Posts useful, and gain significant traction, in a way that spammers won’t find useful.

The problem is that once I write a post, and someone comments on the post, the comment goes to a black hole.  I don’t realize you commented unless I stalk that post (that means I have to keep the post up and refresh it regularly… that is a ridiculous expectation). To make matters worse, if I do stalk the page, I have to drill down in the comments area, because by default they only show the most recent comments.

Here are two simple and best-practice things that LinkedIn should do to make Posts useful for readers as well as post authors:

  1. Allow the author to get an email when a comment is submitted.  This is how WordPress works, and how Facebook works.  Of course, allow the author to opt out, just like FB does. But to expect us to go back into our posts and see what the latest comment is is asking too much.  Bonus: anyone who comments should also be able to get messages (that they can opt out of). Right now, the posts and comments are a flash in the pan. If LinkedIn does this, it makes Posts “sticky,” and gets people coming back, continuing conversations, sharing great ideas, etc.
  2. Allow me, as the reader, to see all of the comments on a post without having to click to see more.  If someone sends me a link to a post, I want to see the post and all of the comments.  Hiding the comments takes the conversation/discussion element away from the post.  Much of the informational value is in the comments, but again, to create engagement, encourage me to read thoughts from others, and contribute my own thoughts!

These are two easy enhancements to LinkedIn Posts, and if they implmenent them I think Posts will be much more valuable than they are now.

LinkedIn Is Not Optional for New Grads

June 25th, 2015

Ed Han wrote a great article on Job-Hunt.org about LinkedIn titled Why LinkedIn Is Not Optional for New Grads.

His three points are:

(1) LinkedIn helps you expand your network

(2) You can connect with employers on LinkedIn

(3) LinkedIn is essential for interview preparation

I wholeheartedly agree with Ed’s post.  Here are my thoughts:

(1) As a new grad you might feel on top of the world, and like you have accomplished something of monumental proportions.  And you have.  Along with a ton of other people.  If you think your buddies from school are going to be the ticket to your next job, you might be in for an unpleasant surprise.  Or, maybe they will help you land your job.  But when you are looking for another job in two to five years, you’ll need a bigger, broader, deeper network.  LinkedIn will help you with this.

(2) Why would you want to connect with employers on LinkedIn? I’ve got news for you: you aren’t a student anymore.  You are considered to be working, or professional class.  It’s time to put on your big boy or girl pants and swim with the big fish.  Even if they are as old as a GenXer, or as outdated as a Baby Boomer, it’s time to play a whole different game.  You can’t use “I’m a student” anymore to have the right conversations.  The sooner you treat others as humans who bring value to your life, and appreciate them, the sooner you’ll make great strides in your professional networking.  The flip side is to realize that even though you are inexperienced and wet behind the ears, you too might have value to bring (although it’s not as much value as the all the Millennial articles would have you believe – believe it or not, there’s something to be said for wisdom and experience).  So, it’s time to start connecting with employers, even if they are (a lot) older than you, and start to nurture professional relationships.

(3) LinkedIn will be your best database for researching companies and people, and maybe even industries.  Use it to learn, and understand, so that when you go into an interview, you can have an intelligent conversation and ask smart questions.

Read Ed Han’s take and tips on all of this here.


10 LinkedIn Action Steps (Jennifer McClure)

May 28th, 2015

I see these lists a lot, but I respect Jennifer (and Laurie Ruettimann, who she references in the post).  Check out this list. How are you doing on each of them?

10 Action Steps to Get the Most Out of LinkedIn [Beyond the Basics]

Who’s Viewed Your Posts Analytics

May 8th, 2015

I haven’t written about this even though I saw someone write about it on LinkedIn because it hasn’t rolled out to everyone.  Most of the comments of the other post were: “I don’t see that!”

Oh well.  I’ll share anyway, in case you haven’t heard anything about it.  You can now see analytics of who is seeing your post, and when, so you can get anxiety about why no one is seeing your posts :p  Unless, of course, you are an “influencer” and LinkedIn chooses to put your post in front of everyone.  Otherwise you’ll see your posts hit a few dozen, maybe a few hundred viewers.

Analytics are nice… but do you know how to optimize your post?  I’d say there are three elements:

  1. the title
  2. the content
  3. the invitation (call to action)

How are you doing on those three things?  I’d recommend you focus on those before you get too worried about where your 400 readers are coming from :)

Writing Much Better LinkedIn Professional Headlines (a methodical approach)

May 6th, 2015

This is the best article I’ve seen on writing a LinkedIn Professional Headline.

How to write the best LinkedIn headline (and why it matters)

My only concern is that you could do all this and still have too much jargon or cliche…

Should You Upgrade on LinkedIn? Christine Hueber says NO.

May 4th, 2015

I agree with her, in most cases.  Here’s her post:

Do You Really Need to Upgrade to LinkedIn Premium?

LinkedIn Ads: here’s what can be improved

March 27th, 2015

Not sure if any LinkedIn people saw this, but it’s an important post: 8 Things I Hate About LinkedIn Ads

I want to spend money on LinkedIn Ads, but the problems listed on this post have put this lower on my priority list… if they could fix some of this stuff I would be more anxious to get my ad program in place.

As Larry says, it’s been 3+ years, maybe I’ll wait another 3 years :)

Manager’s Choice on LinkedIn Groups

March 17th, 2015

This is for people who run, admin, or own a LinkedIn Group.

There’s this cool thing at the top that will cycle through an image you have, plus any “discussions” that you flag as manager’s choice.  I think you can have up to 7.  It looks like this:


(the arrow is pointing to a user navigation icon to scroll through the manager’s choice posts)

I forgot how to add/remove posts from here, thinking that you go into Manage and will see a list to manage. That’s now how you do it, though.  Instead, you click on a Discussion you want to add, and towards the bottom (if you are a manager) you’ll see this link:


Once you have something added, the link changes so you can easily remove it by clicking in the same place (note the different link, to UNDO):


I have had 7 for a long time, note that the one from July 19, 2013 (it is almost 2 years later) has only 3 likes… so my guess is to have less than 7 rotating… I’m going with one for now and see how that works.

LinkedIn: Networking tool or media giant?

March 11th, 2015

I agree with what William Arruda says about LinkedIn and the direction it is going here: Is LinkedIn Poised To Be The Next Media Giant?

So the big question is, combine this direction with the changes LinkedIn has made that make it less of a networking tool… and where is it headed?

LinkedIn Posts (articles) are awesome, except…

January 19th, 2015

There are two major design issues that LinkedIn should fix with regard to “posts.”  Posts are the articles you can write… for a while they were only written by “influencers,” but now pretty much everyone can write them.

I don’t know how long LinkedIn will keep this feature in place, but let’s assume it will be around longer than the uber-userful “Answers.”

Anyway, I love notes, except for a 2.5 things:

First, I want to see what other people write and contribute to an idea… and right now that’s a major pain (read: nearly impossible).  I read an article, I agree with some, disagree with some, and want to see what some of the commenters say.  But LinkedIn is only showing me the most recent comment. I can click to see more, but I personally think that is asking too much.  I think there would be more conversation (and more eyeballs, and more visitors) if LinkedIn looked at other comment systems and stopped hiding all but the most recent comment of each post.

Second, as an author of a post, I want… I NEED and email from LinkedIn when someone comments on my post.  Part of the reason blogging was so big, and now Facebook has developed a community, is because of the conversation that happened.  If you comment on a blog, usually you hear back from the blogger.  That’s because they got a notification, which was essentially an invitation to see what you wrote, and respond back.  On LinkedIn, I would have to go to every single post I’ve written to see if there is something new there… I simply can’t do that.  If I got an email with each comment, though, I would evaluate the comment and determine if I wanted to respond.  I would respond more often, and keep the conversation richer.  But as of right now, it’s kind of like a newspaper article… just some random thoughts scattered around with a short shelf life.

Changing either of those things would increase the value of Posts to everyone, which will increase the value of LinkedIn to everyone.

The half thing is really a whole thing, but I think it’s unlikely that anything changes.  It is the way that whoever-at-LinkedIn chooses what posts show up on the front page of LinkedIn.  They’ll put you there if you are an influencer, even if your posts sucks, and all the comments are calling you out for being a fraud with crappy ideas.  I’d obviously like to see this change… but I’m not the least bit hopeful it will.