What LinkedIn Can Do To Make “Posts” Way More Powerful

October 1st, 2015 | by Jason Alba |

LinkedIn Posts is pretty cool.  This is the blog-post-like, article-ish part of LinkedIn where you can write something and share it out to the world.

There are a number of things that LinkedIn could do to make this more useful, but some of them would certainly increase the spammer’s ability to annoy all of us.  LinkedIn walks on a thin line with Posts, the same way they did with Answers (which they finally gave up on and did away with).  But in this post I want to focus on one specific thing they could and should do to make Posts useful, and gain significant traction, in a way that spammers won’t find useful.

The problem is that once I write a post, and someone comments on the post, the comment goes to a black hole.  I don’t realize you commented unless I stalk that post (that means I have to keep the post up and refresh it regularly… that is a ridiculous expectation). To make matters worse, if I do stalk the page, I have to drill down in the comments area, because by default they only show the most recent comments.

Here are two simple and best-practice things that LinkedIn should do to make Posts useful for readers as well as post authors:

  1. Allow the author to get an email when a comment is submitted.  This is how WordPress works, and how Facebook works.  Of course, allow the author to opt out, just like FB does. But to expect us to go back into our posts and see what the latest comment is is asking too much.  Bonus: anyone who comments should also be able to get messages (that they can opt out of). Right now, the posts and comments are a flash in the pan. If LinkedIn does this, it makes Posts “sticky,” and gets people coming back, continuing conversations, sharing great ideas, etc.
  2. Allow me, as the reader, to see all of the comments on a post without having to click to see more.  If someone sends me a link to a post, I want to see the post and all of the comments.  Hiding the comments takes the conversation/discussion element away from the post.  Much of the informational value is in the comments, but again, to create engagement, encourage me to read thoughts from others, and contribute my own thoughts!

These are two easy enhancements to LinkedIn Posts, and if they implmenent them I think Posts will be much more valuable than they are now.

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