Publishing Blog Posts on LinkedIn: Observations One Day Later

April 29th, 2014 | by Jason Alba |

Yesterday (Monday) I wrote my first “post” on LinkedIn.  It isn’t a “blog post,” but that’s what I refer to it as.  How did I do?

I think the article/post is great.  It is titled Embracing Personal Career Management, and it is basically the beginning of my story, talking about my job loss and what I learned about not letting others take control of my career.  It is longer than I normally write, but the story and lessons learned are both important – I don’t think I could have broken it up without someone whining about it being incomplete.

I intentionally didn’t mention JibberJobber, or what I did during or after my job search (strategies or tactics), because I didn’t want people saying it was too self-promotional.

At the very bottom I put “JibberJobber.com” but I didn’t hyperlink it.

About 24 hours later I see there are 58 people who have seen this.  That is pretty pathetic.  I have a network of over 7k people, and pushed it out on Twitter, and Facebook… so there’s a reach of easily over 20k people.  Plus, where are LinkedIn’s 300M members?  Not reading articles on LinkedIn… at least not from a no-name like me.

linkedin_article_stats

Notice there were 58 views (which doesn’t mean that 58 people read it all the way), no likes, no comments.  Crickets …. :/

There is this romantic idea that if “we write it they will come.”  LinkedIn has been building a big audience, but are they engaged?  Do they care about articles? Can they find articles, especially if they aren’t on the front page?

How much time do you spend writing articles on/for LinkedIn?

I’ll continue writing there to see what happens… it will be interesting to see if more than 58 people read future articles… and if it grows over time (or if there are factors that make one a hit and another a dud).

I can say, having blogged for almost eight years, I am glad I’ve been “practicing” for this day. It was pretty easy to write the post and not fret too much, as if it were my first time.

  1. 3 Responses to “Publishing Blog Posts on LinkedIn: Observations One Day Later”

  2. By Adi Gaskell on Apr 29, 2014 | Reply

    I started putting a few bits and pieces up on LinkedIn recently too and have had a similar lack of traction.

    My network is also reasonably large and so on, yet I haven’t managed to get past 200 views as yet.

    So no great shakes really.

  3. By Jason Alba on Apr 29, 2014 | Reply

    I was surprised to see, by my name, that I had over 8k followers… I didn’t know I had any followers :p This was, btw, before I posted my first article.

  4. By Lee Crumbaugh on Apr 30, 2014 | Reply

    Jason, my experience was similar: 88 views and 14 Inshares for my first LinkedIn blog post. I agree with your observations: I’ve been blogging for six years, have a journalism degree and worked as a reporter, writer and editor for decades, so it’s not a question of content or value or self promotion.

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