Endorsements Email Notification Needs Details

September 5th, 2013 | by Jason Alba |

You already know I think Endorsements are completely useless and a waste of effort.  It is a way to get LinkedIn users to go back to the site so the marketers can say “we increased usage drastically – people are coming back in!”

Well, anyway… aside from being utterly useless, there is something from a product manager perspective that I wish LinkedIn would do.  When they send me an email telling me that one of my Contacts endorsed me for a skill, could the PLEASE make the email meaningful and tell me which skill it was for?  Right now all I get is a notice that the person (or group of people) endorsed me, but I don’t know if it if relevant (basket weaving vs. relationship management – one isn’t even worth opening the email for).

Here’s one of the emails I get, when I get endorsed for a new skill:


If they simply say what the new skill is, I might be inclined to add it to my profile, but please don’t make me click through just to see… pretty please?

  1. One Response to “Endorsements Email Notification Needs Details”

  2. By Kurt on Sep 5, 2013 | Reply

    I am just getting through your book. Really good stuff. I had the same feeling about endorsements and was glad to see you agree. It also seems like the people that endorse don’t even really do it. I get endorsements from people that I rarely see or talk to.

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