I’m not surprised: LinkedIn works, Twitter useless

February 1st, 2013 | by Jason Alba |

Check out this article from the WSJ: Small Firms Say LinkedIn Works, Twitter Doesn’t

From the article:

Six out of 10 small-business owners say they believe social-media tools are valuable to their company’s growth—but most aren’t impressed by Twitter Inc.

I’ve seen a lot of evolution over the last 6.5 years.  Twitter was nothing, then was everything, then became weird.

LinkedIn, for all the dumb stuff they continue to do, continues to gain traction and maintain a value proposition (although some recent changes (in the last year) could jeopardize that.

For now, LinkedIn is still where you NEED to be.  Twitter is where you could consider being, but it’s not critical (depending on your industry).

Personally I’ve seen the value of Twitter for me decrease to almost nothing in the last 18 months, which is sad.

  1. 3 Responses to “I’m not surprised: LinkedIn works, Twitter useless”

  2. By Julius Solaris on Feb 2, 2013 | Reply

    Hi Jason

    It is exactly the other way around for me.

    I guess it is not the tool but how you use it :-)

  3. By george lemieux on Feb 3, 2013 | Reply

    Linkedin is useless, $-wise, and Twitter is even worse :) Who cares what “you” have to tweet about? Unless you have the cure for cancer…anything else you have to say is not important…really not important and nobody cares. Same on Linkedin where your “updates” are read just like you read others’updates…not very often…so stop being vain and think “you matter.” You don’t, nobody does, there’s not enough time for anyone else. Social media sites are the new scam (yellowe pages are the old scam) :)And yes, we use them all, but because it is a scam you either participate in or”you do not exist.”

  4. By Bill McCartney on Aug 25, 2013 | Reply

    Both have their place and depends who your audience is and your marketing strategy.
    Twitter is excellent for celebrities, politicians, bloggers, etc. Marketers will look at integrating it more with live TV.
    LinkedIn is a great online network that makes the world a global village.

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