This one snuck up on me… I knew we were close to 200 million members (not users) on LinkedIn… but I didn’t hear or read about it anywhere until this morning, 5 days after LinkedIn blogged about it.
I saw it on the front page of LinkedIn today, as one of the articles or someone’s comments, but haven’t seen it in the last 5 days (and I’ve been on every day).
What does this mean?
I’m not sure… I don’t want to compare it to Facebook, which is just too different to have an apples-to-apples comparison (and Facebook is over 5 times the size of LinkedIn, which to me doesn’t mean much).
Let me comment on some of the data points in the infographic on LinkedIn’s announcement (scroll down on this page).
200 Million Members. How many of those are relevant to you? Based solely on location:
37% are in the United States (74M). If your audience is in the United States, your can discount about 63% of the 200M.
9% are in India (18M)
5% are in the United Kingdom (11M)
5% are in Brazil (11M)
3.5% are in Canada (7M)
LinkedIn has recently made a lot of effort to expand internationally, which is great for them (broad, divirsified, and most important (for metrics) shows they are still growing). But for people who have interest in small or defined locations (like a US state, region, etc.) a lot of the growth and membership is irrelevant to them.
The fastest growing countries are 1. Turkey, 2. Columbia, 3. Indonesia. I would love to know what the growth rates are for other plaes like the U.S. and the other countries listed above. Interesting that none of the countries listed above (as biggest) are in the highest growth. Saturation in those countries?
Mobile growth is fastest in countries where the cell phone is significantly more important and mature: 1. China, 2. Brazil, 3. Portugal, 4. India, 5. Italy.
They are now officially saying they get about 2 signups per second.
More interesting, the largest industries have IT as the highest, but that only represents 2% of the members in LinkedIn.
I find it profoundly interesting that the largest industry represented on LinkedIn only represents 2% of the overall membership. I wonder how many are unreported… but my first thought about this figure is that the membership is grossly fragmented. In other words, there is no single industry that has any significant chunk of LinkedIn (as opposed to a site like GitHub, which has probably 100% IT pros).
So there you go. Congratulations to LinkedIn for continuing to grow… and interesting what these metrics might actually mean for YOU (the user).