I have gotten about a dozen emails from LinkedIn like this:
I don’t know about you but this BUGS me. I’ve held off on writing about it because previous posts might have sounded too jaded (who me? passionate? :p)
Anyway, I think I know why LinkedIn is doing this, and this morning I came to terms with it. Two thoughts:
First, I think sites changing your settings like this is inappropriate. Perhaps an email saying “hey, you should reconsider your settings, click here!”… but flat out changing them? I think that’s lame. (this is my user-advocate position)
Second, I’m sure LinkedIn is getting beat up on the email spam side. With as many members as they have, it makes sense that people have been clicking the SPAM button when they get a message from LinkedIn, whether it is an invitation, Group announcement, etc. Heck, I’ve had JibberJobber users who sign up and then click spam on the confirmation email (idiots).
The problem is the spam databases are practically unforgiving, and very hard to work with. So, to reduce the spam complaints it makes sense that LinkedIn sends out less emails.
I have NO idea how many emails they are sending out, but I’m guessing this move will cut down their outbound emails by probably 80%…. I really to guess it is that high.
So, from a company perspective, I think this was a necessary move, and I’m not sure how else they would do it.
I still think it’s rotten when a company changes settings for you, though.