New LinkedIn Profile: Now That’s A Shame :(

December 21st, 2012 | by Jason Alba |

In the last round of Profile Critiques that I do ($99 each, or included in the Jan 17th webinar on the new Profile), I’ve been recommending you move the Activities down and the Background (or Summary) up.

Well, I just got my Profile so I hadn’t had a chance to see the edit mode.  Until now.

It’s a real shame that they do not let you move the Activity. It is the very first module or section… and it’s at the top.  You can shuffle the other sections, but you can’t move Activity (see image below).

I think LinkedIn is forcing this to make a bigger deal about actually doing stuff on LinkedIn.  Like sharing a status update, etc.  They want to encourage people to be active.  Perhaps this is their idea of gamefication.

My prediction is that it will backfire on LinkedIn, though.  Imagine you spend a few hours surfing through Profiles and notice in the Activities section that people have not done anything for months.  I bet this will be pretty common.

If you consistently see no activity for months, you’ll wonder if anyone is coming into LinkedIn.  Check out the data on how many people are coming in per month.  Remember to subtract the new signups, which LinkedIn says are 2 per second… assuming there are 2.5M seconds a month (which is debatable), there are about 5M new signups per month on LinkedIn.

According to, LI gets about 25M, give or take a few million, visitors per month.  Let’s be generous and say they get 25M old people (not new signups) per month.  Let’s be more generous and say those 25M are really active, which will put something on their Activity section.  That means about 85% of the Profiles will have OLD (one month or more) stuff on their Activity section… LinkedIn will showcasing that no one (or, maybe one in 10 Profiles) is active :(  Not good.

LinkedIn, please let us move his section DOWN!

Here’s what I’m talking about:

Of course there is always the argument that I’m not paying (I personally am not paying for an upgrade)… and it’s their playground.  Valid argument. I still think the design stinks. I want more control over my branding… and this is prime real estate that I’d rather use for something else :(

  1. 3 Responses to “New LinkedIn Profile: Now That’s A Shame :(”

  2. By Laura on Dec 21, 2012 | Reply

    Even if you pay for a membership, the activity section is still frozen in place on my profile. Boo to that.

  3. By Jason Alba on Dec 21, 2012 | Reply

    Seriously BOO to that :( Thanks for the info Laura…

  4. By Steven Burda on Jan 21, 2013 | Reply

    Linkedin is not pro its users. It’s pro its profits.

    - Steven Burda

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