I want you to be my evangelist.
And, you should want others to be your evangelist. If you don’t agree, we have a problem
Anyway, let me explain the difference between Like, Share and Comments on statuses. This might impact how you ask others to share your stuff.
Check out this status I put up recently:
After I write a blog post I click the SHARE icon at the top-right of each blog post. I can update my status AND post a message (with a link to the post) to multiple Groups.
This is a must-do activity.
The image above shows what others see… my Status Update. (A similar message will show up in Groups)
You can see that 2 people have LIKED the update, there are no Comments, and perhaps some people have shared it (it doesn’t show that stat). What’s the difference between these three?
Like (1): I don’t care about this one. I don’t care if a gazillion people “like” what I put up. Liking it doesn’t really go anywhere (technically, it goes on their homepage, but that’s not a big deal to me, as the content producer. I was wrong. See Jorgen’s comment below. So this is pretty good
Comment (2): I kind of like comments, because it can take the idea to new levels, and it’s fun to engage with someone. BUT, same problem as Likes… it doesn’t take my message to more people the way I want it to.
Share (3): This is the holy grail. This is what I want. This is what you should want, with your updates. If someone Shares this it becomes their status, which is more visible than a Like or Comment, AND they might share it with Groups they belong to (which means it could get in front of a gazillion people).
Folks, thank you for the Likes and Comments. But THANK YOU, THANK YOU, THANK YOU for the Shares!
Now, please educate your network so they know that YOU want THEM to share your stuff with their networks. And consider the act of Liking or Commenting to be a minor head-nod, where a Share is a much more significant gesture.
(you should SHARE this post with your network! :))