LinkedIn: Like vs Share vs Comment

December 19th, 2012 | by Jason Alba |

I want you to be my evangelist.

And, you should want others to be your evangelist.  If you don’t agree, we have a problem :)

Anyway, let me explain the difference between Like, Share and Comments on statuses.  This might impact how you ask others to share your stuff.

Check out this status I put up recently:

After I write a blog post I click the SHARE icon at the top-right of each blog post.  I can update my status AND post a message (with a link to the post) to multiple Groups.

This is a must-do activity.

The image above shows what others see… my Status Update.  (A similar message will show up in Groups)

You can see that 2 people have LIKED the update, there are no Comments, and perhaps some people have shared it (it doesn’t show that stat).  What’s the difference between these three?

Like (1): I don’t care about this one.  I don’t care if a gazillion people “like” what I put up.  Liking it doesn’t really go anywhere (technically, it goes on their homepage, but that’s not a big deal to me, as the content producer. I was wrong.  See Jorgen’s comment below.  So this is pretty good :)

Comment (2): I kind of like comments, because it can take the idea to new levels, and it’s fun to engage with someone.  BUT, same problem as Likes… it doesn’t take my message to more people the way I want it to.

Share (3): This is the holy grail.  This is what I want.  This is what you should want, with your updates.  If someone Shares this it becomes their status, which is more visible than a Like or Comment, AND they might share it with Groups they belong to (which means it could get in front of a gazillion people).

Folks, thank you for the Likes and Comments.  But THANK YOU, THANK YOU, THANK YOU for the Shares!

Now, please educate your network so they know that YOU want THEM to share your stuff with their networks.  And consider the act of Liking or Commenting to be a minor head-nod, where a Share is a much more significant gesture.

(you should SHARE this post with your network! :))

  1. 4 Responses to “LinkedIn: Like vs Share vs Comment”

  2. By Jorgen Sundberg on Dec 20, 2012 | Reply

    Hi Jason

    I might be wrong but…

    When I click ‘Like’ on someone’s status udpate, it appears on my profile and goes out to my feed.

    The difference from clicking ‘Share’ is that it does a copy/paste job instead of sharing from “Jorgen via John’ for instance.


  3. By Jason Alba on Feb 25, 2013 | Reply

    Jorgen, you are RIGHT. Sorry to not have responded earlier… but yes, you are right. The post above is not entirely accurate… (will fix that).

  4. By Tricia Akins on Mar 22, 2013 | Reply

    Should we assume that the reach is the same for Like and Share?

    PS, Thanks for this article. I have been looking EVERYWHERE for an answer to the like vs share question.

  5. By Jeff Young on Oct 23, 2013 | Reply

    Got you covered, Jason. I have shared this post with over a dozen of my groups and given you the proper credit for it (you didn’t mention that sometimes people might attribute the idea to you instead of its original author).

    Tricia, no the reach for a like and share are TOTALLY different because of the capability to share with groups that the original author might not be a member of.

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