I am getting a bunch of emails today (and yesterday) about the notification that LinkedIn Apps are going away. This is kind of interesting. Here’s the official page from LinkedIn that says they are going away. Make sure you click the app name on that page for an explanation of what you need to do:
My Travel: Good… this was a bad idea from the beginning. I mostly saw this as a blank spot on Profiles saying “I don’t travel… but if I did it would go here.”
Legal Updates: Seriously? Who uses that? What is it? In my years of doing webinars on LinkedIn, no one has ever asked about it.
Portfolio Display: This was a good idea, but I’m guessing LinkedIn wanted to sever relationships outside their control and bring it in-house. I’ve only seen about 3 Profiles that have it anyway.
Slideshare: This surprises me a little, since LinkedIn acquired Slideshare… BUT if you click on the link it says they are moving it under the Summary section… so maybe this is just a MOVE and nothing more (or less).
Lawyer Ratings: … Why did they ever have this?? I think it’s clear that LinkedIn tried to get into the legal space and woo high-paying law firms… but that didn’t work out. The place to get this type of thing is MartinDale.com.
WordPress: This was a cool idea for a few reasons, but I rarely saw this on a Profile and actually looked at the posts. It only gave a couple lines of content, which wasn’t very engaging. While it allowed anyone with a blog to keep their Profile constantly updated/changing, it didn’t seem to add value.
What about Box.net? Right now it is not mentioned on that page, but people are forwarding me their emails from LinkedIn saying that is going away also. I think this is the app that will have the most impact (in other words, people will notice it is gone).
So… what now? On the LinkedIn help page there is a link to their new “new rich media feature” help page. This is going to be really interesting. It will make sites like VisualCV (which almost died a while ago, until someone acquired them right before closing down) much less important… since now I expect a LinkedIn Profile to be a lot more rich.
And we should see a much greater variety in how people do Profiles.
Taking away apps was like… huh?
Adding this rich media feature makes a LinkedIn Profile an amazing opportunity to share a lot of stuff… this might really become people’s homepage (aka personal website) a lot more than what it has been for the last nine years.
Check out this page: Profile Media Link Providers. If you click down on each of the “Providers” drop downs you’ll see that you can now bring in media from a ton of places… A TON. Kudos to LinkedIn for the massive amount of work they put into those relationships and the technology behind it.
I find it especially interesting that you can add videos from places like CollegeHumor, ColbertNation and ComedyCentral (amongst many others).
I expect the “flavor” of Profiles to significantly change…
The interesting thing is that most people still have very weak Profiles.