Check out this email I got from a connection:
Now that LinkedIn launched “endorsements,” they need to figure out some wording on their site, or people are going to get more confused than they are.
If I click on the Endorse link at the bottom, it takes me to the page in LinkedIn where I can write a Recommendation. Which is really like a professional endorsement.
However, LinkedIn recently announced a new thing called “endorsements,” which are not Recommendations.
Here’s my definition of each:
Recommendation: what LinkedIn has had for years. This gives you the ability to write stuff, like a testimonial, about your first degree contacts (one at a time).
Endorsement: New in Fall/Winter 2012. This is what I would call Part II to the Skills section. You can “endorse” someone’s SKILLS on their Profile by simply clicking a button. It’s like “liking” their skill. So far not many people see value in it… we’ll see if it sticks.