This is pretty groundbreaking.
Well, it will be, if they roll it out more universally.
Last month (Oct 2012) I heard from Jim Stroud, who is a recruiter, recruiter trainer, and social media enthusiast, that LinkedIn now has a blogging feature.
Right now it is for an elite group of LinkedIn members (which means not me, and probably not you).
If they roll it out universally it will have a profound impact on:
- LinkedIn: This could increase the usefuless of the site, and the number of minutes people spend on LinkedIn (which is a major metric)
- Blogging platforms: this could have an impact on sites like Typepad, WordPress and Tumblr. However, tumblr’s audience seems to be quite different than LinkedIn’s audience… it’s not a one-to-one match, but it could impact their business. (my prediction is they will not roll this out to the point where it threatens WordPress or Typepad.)
- Companies: Blogging has been the “anchor” in my social marketing strategy for years… if companies do their blogging here it could be huge.
- You: For personal branding (thought leadership, subject matter expert), networking, career management, being found by more people, etc.
What do they need to do to do it right?
- It needs to be given to ALL, not just the elite: Right now a select number of the elite, let’s call them the 1% (chuckle chuckle) get to blog on LinkedIn. I’m not too excited about reading more stuff from more people if I can’t be involved more than what I can do in the comments.
- It needs to be search engine optimized: One of the “problems” with LinkedIn Answers and Group Discussions is that I won’t find a dialog or thread in search engine results. If this is really going to have an impact, it has to be optimized for people who aren’t looking on LinkedIn for stuff.
I’m sure there’s more to do right, but those are the top two that come to mind right now.