Did You Know You Could BLOG On LinkedIn?

November 14th, 2012 | by Jason Alba |

This is pretty groundbreaking.

Well, it will be, if they roll it out more universally.

Last month (Oct 2012) I heard from Jim Stroud, who is a recruiter, recruiter trainer, and social media enthusiast, that LinkedIn now has a blogging feature.

Right now it is for an elite group of LinkedIn members (which means not me, and probably not you).

If they roll it out universally it will have a profound impact on:

  • LinkedIn: This could increase the usefuless of the site, and the number of minutes people spend on LinkedIn (which is a major metric)
  • Blogging platforms: this could have an impact on sites like Typepad, WordPress and Tumblr.  However, tumblr’s audience seems to be quite different than LinkedIn’s audience… it’s not a one-to-one match, but it could impact their business. (my prediction is they will not roll this out to the point where it threatens WordPress or Typepad.)
  • Companies: Blogging has been the “anchor” in my social marketing strategy for years… if companies do their blogging here it could be huge.
  • You: For personal branding (thought leadership, subject matter expert), networking, career management, being found by more people, etc.

What do they need to do to do it right?

  1. It needs to be given to ALL, not just the elite: Right now a select number of the elite, let’s call them the 1% (chuckle chuckle) get to blog on LinkedIn.  I’m not too excited about reading more stuff from more people if I can’t be involved more than what I can do in the comments.
  2. It needs to be search engine optimized: One of the “problems” with LinkedIn Answers and Group Discussions is that I won’t find a dialog or thread in search engine results.  If this is really going to have an impact, it has to be optimized for people who aren’t looking on LinkedIn for stuff.

I’m sure there’s more to do right, but those are the top two that come to mind right now.

  1. 4 Responses to “Did You Know You Could BLOG On LinkedIn?”

  2. By Adi Gaskell on Nov 14, 2012 | Reply

    The thing is, how would it affect people that already blog and have worked to build up a following there?

    Would you scrap this blog for instance to go purely onto LinkedIn?

  3. By Jason Alba on Nov 14, 2012 | Reply

    Good question Adi. You know I have multiple blogs (currently three of my own).

    I would NOT scrap my blogs, I would repurpose and share content, but I would keep them all there and keep them active.

    Most people will have a hard time getting readers to their blogs… LI has the potential of bringing a lot of readers to a “blog post” I write in their environment… which is the beauty of what they could offer.

  4. By Adi Gaskell on Nov 14, 2012 | Reply

    Yes I can certainly see how it would be useful for companies/people that don’t already have a blog.

    It will present some interesting challenges for those of us with blogs as to how things work together.

    It’ll be interesting to see how this develops, whether LinkedIn let anyone blog and give them free rein over what to post (including duplicates of that posted elsewhere).

    Also the issue of whether the blogs are in the public domain (and spiderable) or closed within LinkedIn.

    One to certainly watch with interest.

  5. By Jason Alba on Nov 14, 2012 | Reply

    I predict people will, like they do on Answers, give one paragraph and then say “read it over there…”

    The value for many will be that LI has a built-in audience.

    But I think that is tiresome for many readers, and they won’t click over to the full article.

    Just my guess…

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