Why I Don’t Have My LinkedIn Profile on my Email Signature (or business card, etc.)

August 1st, 2012 | by Jason Alba |

I thought I had blogged about this before, but I got an email from someone and I couldn’t find a blog post to point them to. John West Hadley, a Career Search Counselor based in the NYC/NJ area, asks:

You made mention recently of not including a LinkedIn link in your signature … did you write something about your rationale, and if so, could you point me to that? And do you have any similar thoughts on including / excluding it from a resume?

The reason I don’t have it in my email signature is similar to the reason I advised Nathan to take out the third link from his email signature: I don’t want people to go there. (read my latest email signature critique here)

I change my email signature when I feel I’m misleading people.  Here’s what it currently is:

– ~!~!~!~!~ –

Jason Alba
:: http://JibberJobber.com – Organize your Job Search
:: http://LinkedInForJobSeekers.com – LinkedIn DVD (Third Edition, since June 2012)
:: http://ImOnLinkedInNowWhat.com – THE LinkedIn Book (Third Edition)
:: http://JibberJobber.com/specials – Current specials
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

Where do I want you to go?

I want you to use JibberJobber… to organize your job search.  That’s the first line (after my name).

I want you to check out and perhaps buy my LinkedIn for Job Seekers DVD.  That’s the second line.

I want you to check out this blog, and my LinkedIn book.  That’s the third line.

I want you to upgrade or purchase stuff… I have bundles and incentives to pay me money.  That’s the fourth line.

If I sent you to LinkedIn, what would you do?

You might learn more about me, although the format of the LinkedIn Profile page is not my favorite (too busy, noisy, too many ads, and I don’t have enough control over what you see/read).

Will you use JibberJobber after reading my profile?  I doubt it.

Will you buy anything from me? I doubt it.

As a marketer, I want to tell you were to go.  If I put any distractions on my signature, and give you choices, I’m not doing a good job pointing you in the right direction.

I’m very jealous about what information I put in front of you… it has to be right, or it’s a missed opportunity.  In Nathan’s email signature critique I even said I would recommend a specific landing page for people who came over from his email signature… not just point him to the front page of his website.  Send people to somewhere more welcoming, and more specific to them.

Now, I’m a little different than most people. I have blogs and websites and stuff like that.

Many people ONLY have a LinkedIn Profile… and in that case, put it in your signature, and on your business card.  But my advice would be to get a wordpress blog and create, at the very least, one PAGE (not multiple posts) that tell the reader/viewer what YOU want them to learn about you.

That’s my favorite solution… and you can point people from there to your LinkedIn profile (and other places, if you want).

Part 2: Should you put a LinkedIn Profile URL on a resume?  I think the answer is YES, DEFINITELY.  I think anyone who sees the link on a resume would be interested in seeing your LinkedIn Profile… so definitely make it easy for them to get to YOUR page.

If you search “jason alba” on LinkedIn, you’ll get a whole page of Jason Albas.  If I want you to go to MY profile, I’ll give you the link.

Thoughts?

 

  1. 4 Responses to “Why I Don’t Have My LinkedIn Profile on my Email Signature (or business card, etc.)”

  2. By thom singer on Aug 1, 2012 | Reply

    Good points!!!

    What is right for Jason is not right for someone else. We can all learn from that. What is your purpose.

    Same goes for elevator pitches / statements. The practice of teaching them to job seekers sends some off on the wrong path. They do the same one for everyone they meet rather than knowing the purpose of the conversation at hand.

    Jason, what do you think about some people customizing their auto-signature on email depending on whom they email?

  3. By Mordechai (Morty) Schiller on Aug 2, 2012 | Reply

    OK, Jason. You convinced me. I’m cutting the link from my sig. Frankly, it was too long anyway. Longer than some of my emails ;)
    Morty

  4. By Robert T. Youngblood on Aug 6, 2012 | Reply

    Great insights! Thanks for sharing your thoughts.

    The most impactful part of this blog was that part about creating a landing page. I think this is a great idea simply because (like you said) you can control the information people receive about you. As someone who is still employed but building a small business on the side, I too do not want to mislead people.

    So I will take your suggestions into consideration and act upon them immediately.

    All the best,

    Rob

  5. By Jason Alba on Aug 6, 2012 | Reply

    @Thom, thanks… I think 100% of the people who try to do elevator pitches go off on the wrong path :p

    I think the customizing email sigs can be a good idea, as long as it’s not too heavy on things that can trigger a spam alert, sending the email to the junk box. That might be too many links, or too much HTML (that you didn’t even know was there).

    @Morty – COOL

    @Robert – the landing page idea is pretty powerful :)

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