I thought I had blogged about this before, but I got an email from someone and I couldn’t find a blog post to point them to. John West Hadley, a Career Search Counselor based in the NYC/NJ area, asks:
You made mention recently of not including a LinkedIn link in your signature … did you write something about your rationale, and if so, could you point me to that? And do you have any similar thoughts on including / excluding it from a resume?
The reason I don’t have it in my email signature is similar to the reason I advised Nathan to take out the third link from his email signature: I don’t want people to go there. (read my latest email signature critique here)
I change my email signature when I feel I’m misleading people. Here’s what it currently is:
– ~!~!~!~!~ –
:: http://JibberJobber.com – Organize your Job Search
:: http://LinkedInForJobSeekers.com – LinkedIn DVD (Third Edition, since June 2012)
:: http://ImOnLinkedInNowWhat.com – THE LinkedIn Book (Third Edition)
:: http://JibberJobber.com/specials – Current specials
Where do I want you to go?
I want you to use JibberJobber… to organize your job search. That’s the first line (after my name).
I want you to check out and perhaps buy my LinkedIn for Job Seekers DVD. That’s the second line.
I want you to check out this blog, and my LinkedIn book. That’s the third line.
I want you to upgrade or purchase stuff… I have bundles and incentives to pay me money. That’s the fourth line.
If I sent you to LinkedIn, what would you do?
You might learn more about me, although the format of the LinkedIn Profile page is not my favorite (too busy, noisy, too many ads, and I don’t have enough control over what you see/read).
Will you use JibberJobber after reading my profile? I doubt it.
Will you buy anything from me? I doubt it.
As a marketer, I want to tell you were to go. If I put any distractions on my signature, and give you choices, I’m not doing a good job pointing you in the right direction.
I’m very jealous about what information I put in front of you… it has to be right, or it’s a missed opportunity. In Nathan’s email signature critique I even said I would recommend a specific landing page for people who came over from his email signature… not just point him to the front page of his website. Send people to somewhere more welcoming, and more specific to them.
Now, I’m a little different than most people. I have blogs and websites and stuff like that.
Many people ONLY have a LinkedIn Profile… and in that case, put it in your signature, and on your business card. But my advice would be to get a wordpress blog and create, at the very least, one PAGE (not multiple posts) that tell the reader/viewer what YOU want them to learn about you.
That’s my favorite solution… and you can point people from there to your LinkedIn profile (and other places, if you want).
Part 2: Should you put a LinkedIn Profile URL on a resume? I think the answer is YES, DEFINITELY. I think anyone who sees the link on a resume would be interested in seeing your LinkedIn Profile… so definitely make it easy for them to get to YOUR page.
If you search “jason alba” on LinkedIn, you’ll get a whole page of Jason Albas. If I want you to go to MY profile, I’ll give you the link.