I saw a thread on the Etsy discussion board asking about LinkedIn. One of the comments was:
“I’m on, but barely …. I find it completely useless.”
Understanding what Etsy is, LinkedIn might not be the right place for them.
But let’s go up 30,000 feet and talk about how LinkedIn can be useful.
Imagine I come to your house and give you a special tool. Let’s say it’s like a special hammer. One end of the head can pound things, and the other end of the head can be used as a lever to move and remove things.
It’s a powerful tool. With this type of tool people have built things big and small. They’ve built shelves. They’ve built playhouses, boxes, sheds, and even houses.
This tool is versatile and powerful.
You are excited, although maybe a little hesitant, and you accept the tool as a gift.
You promptly put it in your garage and leave it there for a while.
I come back in three years to see what you’ve done with the tool and you say you’ve done nothing, and it really hasn’t done anything for you…
This is what I’m hearing about LinkedIn from a lot of people. As the quote above says, they are barely using it (nothing proactive), or they are barely there (a weak profile). And they say it is useless, or it doesn’t work.
Well, it won’t work for you unless you know how to use it. Just like the hammer, you might be able to pound some nails, but without skills, practice, training and a vision/purpose you won’t be able to build a house with the hammer.
LinkedIn is useless if you don’t use it, and hone your skills, and practice, and get some education/training.
If you do use it, though, it can be an amazing tool that leads to a richer career, more and better professional relationships, more clients, more security.
How are you treating it? As a craftsman would, or is it sitting idle in your garage?