How Important is your LinkedIn Profile?

February 25th, 2011 | by Jason Alba |

This week my friend from Paris emailed a list of colleagues asking for recommendations for service providers for her clients. Bernadette Martin got a number of recommendations and went to check out their LinkedIn Profiles.

So far, so good, right?

Nope.  Here’s her response to the Group (slightly edited):

Thanks for this. The source of the requests I am getting is from my LinkedIn Alumni Group. I looked at your recommended VA’s  LI profiles. I would suggest that they work up better content as their target/prospects might be looking at their LI profile first and may not go further if they are not impressed.  They each had nice sites so basically they just need to re-purpose/adapt the content.

When someone comes to YOUR LinkedIn Profile are they going to count you off as not eligible, simply because you have a weak Profile?

My opinion is that most Profiles are weak (aka, they suck).

Go work on yours.  You never know who is judging you based on what you have there, today!

  1. One Response to “How Important is your LinkedIn Profile?”

  2. By Jonathan Duarte on Mar 31, 2011 | Reply

    Jason,
    I can’t agree more!
    My LinkedIn Profile Optimization service is 100% dependent on my LinkedIn profile.

    100% of my clients have visited my profile and probably watched my free profile optimization video on my profile (http://linkedin.com/in/bestlinkedinprofile) before buying.

    Profiles can be used to educate your prospects, create credibility and of course add value.

    Missing these opportunities put you at a disadvantage.

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