I got an email from a forum I’m on linking to this blog post from Design Taxi: Report: Most of LinkedIn’s Users Don’t Use the Site.
What do you think?
Are you surprised?
Almost two years ago I wrote a blog post titled Fake Metrics, where I talk about the difference between signups, users and upgrades.
I think it’s disgusting how companies talk about the number of “users” they have when they are actually referring to signups.
In LinkedIn’s IPO document (which I haven’t read, but I’m going off of what Taxi says), they admit that most people don’t come to LinkedIn even every 30 days. From Compete.com, here’s the monthly traffic of a site who has almost 100M “users”:
If LinkedIn gets one new signup every second, that accounts for about 2.6 million unique visitors (according to Google). So they are really only getting somewhere around 11 million to 14 million repeat visitors within a month’s time? What are the other 80M plus “users” doing to “use” LinkedIn?
The blog post continues: “It was also indicated that “the number of the registered members is higher than the number of actual members.“”
I’m guessing that means there are lots of duplicate accounts, or fake accounts, or something like that. I’m not sure how to read that, except that all the hype is… hype?
How does that affect you, or me?
It kind of doesn’t.
First, whether it is 90 million or 9 million or 9,00,000, there are professionals there that can help you with your goals.
And, even if your first degree contacts don’t login to LinkedIn, can you communicate with them?
YES, you can.
That’s what I teach in my LinkedIn DVD. That’s what I teach in my on-site presentations.
I think it’s critical to understand these numbers, or else you’ll have a false sense of what’s happening (and how things happen).
To set the stage I share three critical assumptions:
- Your contacts are not logging into LinkedIn (see the numbers above for reference – I think this is a good/fair assumption),
- If they do log into LinkedIn, the likely aren’t going to see any of your activity with Groups, Answers, etc. (the interface is too busy, and they might have too much distraction to see your amazing stuff), and
- They DO check their email, usually multiple times a day.
Now, what does this all mean? Is LinkedIn valuable to you, even if “a substantial majority” does not use/visit LinkedIn on a daily basis?
You tell me…