Up until this week I’ve had four Powerpoint presenations on my LinkedIn Profile, via the Slideshare Application.
NOTE: all of the links below take you to a LinkedIn Profile. To see what I’m talking about you have to click the button that says “View Full Profile.”
I’ve always felt four was too many, but I’ve just had too many other things to do to get it right.
I fixed that this week (can you tell I’m doing some LinkedIn Profile maintenance? :)).
Why did I have four?
Simple: Because I tied/linked my LinkedIn Slideshare application TO my Jason Alba Slideshare account, and in that account I had uploaded four Powerpoints.
When I linked the two accounts, all four Powerpoints came right over.
The problem with that is that my Profile viewers had too many choices. I really only wanted them to go to ONE of my presentations… and presenting four was not good. I didn’t take any “before” shots, so here are two other profiles that have the same issue:
Guy Kawasaki, famous for lots of things, has two presentations. Which one would you go to? The point is, you have to choose:
The point is, you HAVE TO choose. Here’s a worse example, from Dev Khare, a venture investor in San Francisco. How many choices do you choose from here? Does the number of choices decrease the number of views of any presentation? (I’m guessing the answer is yes)
Contrast those options with what I just changed to, this week. How many choices do you have here?
I think providing fewer choices to the viewer to go to where you want them to go to is better than showing a portfolio. You can easily send them to your slideshare account to see all of them if you want to… but from your LinkedIn Profile, point people to where you really want them to go to without adding too many choices, confusion or noise.