I’m reading through the post on the LinkedIn professional headline and Peter Osborne’s great feedback to those who have left comments (I’ll probably close the comments in a while). One thing that jumps out is … how to put this… BORING.
Why is it boring… that’s the question I’m asking myself. Perhaps it is boring because it reads like this:
Jargon cliche boring jargon boring cliche fancy-pantz just-like-everyone-else.
If you have it in your professional headline, or your summary, or your email message, or your ___________, it makes you sound:
- like everyone else
Jargon is useful in certain places (perhaps where everyone speaks the jargon), but NOT in marketing yourself or your product.
Go through your profile, and the last few emails, and your email signature and see how much boring, cliche jargon you are spewing.
Then, change it