Why your communications (might) suck

July 28th, 2010 | by Jason Alba |

I’m reading through the post on the LinkedIn professional headline and Peter Osborne’s great feedback to those who have left comments (I’ll probably close the comments in a while).  One thing that jumps out is … how to put this… BORING.

Why is it boring… that’s the question I’m asking myself.  Perhaps it is boring because it reads like this:

Jargon cliche boring jargon boring cliche fancy-pantz just-like-everyone-else.

If you have it in your professional headline, or your summary, or your email message, or your ___________, it makes you sound:

  • like everyone else
  • boring
  • cliche

Jargon is useful in certain places (perhaps where everyone speaks the jargon), but NOT in marketing yourself or your product.

Go through your profile, and the last few emails, and your email signature and see how much boring, cliche jargon you are spewing.

Then, change it :)

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  1. One Response to “Why your communications (might) suck”

  2. By Peter Osborne on Jul 28, 2010 | Reply

    I think people write in a boring fashion because they’re afraid of being different and standing out from the crowd. Under normal circumstances that’s a great thing; in the current environment, where nobody ever gets feedback from prospective employers about their resumes or their chances, people are convinced that the goal is to find reasons to eliminate rather than reasons to include. That’s a big difference and makes people scared to stand out. Sounds counterintuitive, but I’m convinced it’s the case.

    Peter

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