Maria Elena Duron wrote the post: Being Consistent In Your Brand Doesn’t Mean Be Annoying… it is a good read. She is talking about the frequency of your updates on sites like LinkedIn, Twitter and Facebook.
How much is too much? How much is too little?
She throws out the number 15, in one day (presumably on Twitter). Wow, that is A LOT. Unless you have someone dedicated to social media outreach I’d say that (a) you are going to alienate people and (b) you are wasting your time that should be spent elsewhere (like pursuing deeper relationships, instead of spewing your kewl ideas all day long).
Her post talks about some ideas on frequency for Facebook and Twitter, and on LinkedIn she says:
On LinkedIn, my personal thoughts are on once or twice a day on status updates and then a whole lot of answering and asking of questions along with participation in groups. I’ll defer to my esteemed colleague, Jason Alba, author of “I’m on LinkedIn – Now What?” as he knows that network well and more specifically provide greater direction there.
I would never recommend you have a strategy that ties you to once a day, or more than once a day. I think it’s okay to do it once a day on LinkedIn, but I wouldn’t do it more unless there was some really important stuff to share. Even then, can’t it wait until tomorrow?
If you want to be front-and-center on LinkedIn I think anywhere between once a day and once a week is FINE. Don’t do it too often… if you want to do it more encourage your LI network to follow you on Twitter (which is what Twitter is made for).
She also suggestions “a whole lot of” questions and group participation.
Again, I think you can overdo this…
Some times you can have too much of a “good” thing… the danger is when you let this get in the way of what you should be doing…