I was reading the blog of my Facebook coauthor recently. I was surprised to see that he wrote about the Brazen Careerist network because he tends to write about a lot of technology stuff, not career or job search stuff.
He starts out his 5th paragraph talking about LinkedIn… I’ll quote him and add my own comments:
>> Let’s face it. LinkedIn is for old people.
I totally disagree. LinkedIn is for “professionals,” regardless of your age (or any other discriminatory thing: race, religion, etc.). If you are just finishing school and want to network with professionals in your industry, I think you are hard-pressed to find another network where you can find those people. If you are GenY and think you are too fresh and cool to be there, well, good luck in your career. There is a reason college career centers are making a major push to get their students on LinkedIn.
>> It has hardly innovated over the years.
I regularly say that LinkedIn is old, boring and stale, compared to all of the sexy social networks likes Facebook and Twitter. It *is* slow to add new stuff at the crazy rate those other sites do… but who says which way is better?
Facebook adds to the point where you can’t keep up with it, and they regularly get themselves in trouble because they violate user privacy, or they have major controversy in what Groups they have on their, and we routinely read about users who do something career-ending.
LinkedIn has taken a cautious, slow approach to many things (it took forever before they let you put your profile picture up), but realize that people are there to get a job done, not play and share videos with their BFFs.
So if this statement is true (“it has hardly innovated over the years”), I’m not sure if that is a a good thing or a bad thing… what do you think?
There is a difference between “we really need to make some changes to the product because it will make it better for our users” and “we need to make changes because everyone else is doing it and we better keep up with the joneses.”
>> it is just too hard for a new employee entering into the workforce to get the most out of such a site
Sorry GenY, you are going to have to figure this one out. At least for now, LinkedIn is the 800lb guerrilla and ya gotta be in it to win it. I always heard that GenY was good at technology – can you not at least figure out how to participate a little in this “find and be found” environment? It’s not that hard, and I think this statement discredits your ability to get with it.
>> In a much more open workforce it seems suitable a new entrant into the networking marketplace came forward
Perhaps. “Inevitable” is probably a better word than “suitable.” There are hundreds of thousands of social environments. Some have better features than others, some have more utility, value or traffic than others. We’ll see who is around in a few years, and who continues to add value. I know some of the people at Brazen and hope they do well. Innovation and competition is a good thing for everyone, right?
Here’s a traffic chart from compete.com. LinkedIn is the green line with around 15 million visitors a month. Brazen Careerist is the blue line on the bottom. If you were looking for talent (hiring), partners, funding sources, customers, prospects, etc., where would you spend your time?