I saw a blog post from Thom Singer a few days ago and it really got under my skin. Thom hit on something that has bothered me since DAY 1.
You can see his post titled: The Misrepresenation of the Power of Social Media – here is his (and my) contention:
5. If you’d like to increase your personal network be sure to link to [name withheld] directly,I have more than 12 million connections, and will gladly share them with you.
Oh. My. Gosh.
The MORE contacts you tell me you have the less value I think you bring me. If you tell me you have a lot of contacts I immediately think:
- Do you have a relationship with ANY of them, or are they just a number for you, helping you to get to a billion?
- Do any of them know who you are, or to them are you just a LinkedIn spammer or LION or some other vague connection.
- Are you communicating with any of them?
- Are any of them relevant to you, your business, or me and my business (since you are insinuating that having those connections will bring value to me).
- Do you have any idea how to process any information from 12 million connections?
- Have you ever done a search, or done anything to tap into the value of those 12 million contacts?
I mentally shake my head. Worse than thinking “so what” I think “you have no idea what you are doing.”
Sure, I’m assuming here, and I could be totally wrong. But I’m with Thom Singer on this one.
Have the connections, but don’t brag to me about it, or I immediately think you are a noobie.