LinkedIn Says: Don't Upgrade

January 11th, 2010 | by Jason Alba |

Check out this blog post by Barbara Safani… it is notes she took from a presentation in NYC by Brian Tietje (Sales Manager for LinkedIn).  The post is titled LinkedIn Job Search Tips From the Pros.

#7 is:

Don’t worry about upgrading to the paid level of service. This level is designed for recruiters and marketers, not job seekers. LinkedIn has an enormous amount of utility for job seekers at the free level of service.

Interesting… I tell job seekers to not upgrade, however, about a year ago I was comped an upgrade and fell in love with the upgrade features. Why? Because I started doing more prospecting on LinkedIn, and the features were right for me.

When I wasn’t using the searching and communication as much (which I do when I prospect), these upgrade features weren’t as important.

If you are a savvy senior-level professional who is really going to use LinkedIn, I bet you’d get good value out of the upgrade.  If you aren’t ready to really use it yet, you probably won’t.

I’ll be renewing my upgrade…. but I might try an experiment first (going to free to see if I can find any pain that makes me want to upgrade).

By the way, if you are still trying to figure out what the heck you should do on LinkedIn, get my LinkedIn DVD.  You’ll know what you can and should do after watching it.

  1. 5 Responses to “LinkedIn Says: Don't Upgrade”

  2. By tj McManus on Jan 11, 2010 | Reply

    Perhapss LinkedIn’s marketing guru’s are leveraging one of many Mom’s favorite motivational approaches? Reverse Psychlogy!

    That’s right, you’re job search isn’t worth investing the extra $$$ in an upgrade. Cuz you’re just not that important, mister! :D Might just work.

  3. By Barbara Safani on Jan 11, 2010 | Reply

    Hi Jason!

    I think the point that the representative was trying to make was twofold. First, since he was speaking to a group of professionals in transition he wasn’t there to outwardly sell the service, but second and perhaps more importantly, I think his point was that LinkedIn offers an enormous amount of utility at the free level. He was a big proponent of organic relationships and leveraging affinities and for job seekers saw that as a more relevant search strategy than the ability to send additional emails. And I agree with him on this point. Thanks for spotting the post!

  4. By Brian Schuster on Jan 12, 2010 | Reply

    Interesting. I would expect linkedin to try to get everyone onto the paid service, even if they don’t need it. Have they increased the price of the paid service?

    Brian
    socialpowerweb.com

  5. By Fred Dempster on Jan 20, 2010 | Reply

    Also interesting that I just got a LinkedIn email (these are rare for most?) offering a 15% discount to upgrade at plans starting at $21 per month: “Upgrade you job search on LinkedIn”

    I agree with Barbara on the second point – though I did not see the words – that there is plenty of utility in base LI.

    Note also that functionality like search modifications has moved to the Left side to make room for more paid advertising on the Right side, which is fine, these are more relevant to LI than many others do.

  6. By Ali on Apr 9, 2011 | Reply

    LinkedIn should offer more services to free users and help them find a job once they get a job they will pay happily :) beside they can ask for more from employer or can concentrate on ads.

    Suggestion: upgrade should be one time pay and last forever cause there are millions of people around the globe unable to earn $ this fast.

    JOB SEEKER UPGRADE: $5 (forever)
    EMPLOYER UPGRADE: $50
    Might work

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