I’ve been thinking about prospective users of LinkedIn for a while and continue to ask myself how’d I’d answer the question:
Jon is a line worker at a manufacturing plant. Or a miner. Or a ________. It’s a blue collar job. You find blue collar jobs differently than you find white collar jobs… why should Jon get on LinkedIn? Isn’t that overkill?
So what do you think? If you have a cousin (Jon) who just got laid off from a blue collar job, do you think LinkedIn would be a great resource for him?