When you get a Recommendation on LinkedIn, what do you do with it?
I think too many people don’t do anything with it, except let it sit there.
If you assume people will (a) flock to your LinkedIn Profile, and (b) scroll down and read any of your Profiles (after reading any of the LinkedIn Profile that proceeds it), I think you have unrealistic expectations
So, perhaps your LinkedIn Recommendations are sitting there like a bump on a log, getting no attention, and not working for you.
You are CEO of Me, Inc, right? Well, put on your marketing hat. Here’s an example:
As CEO of JibberJobber, and creator of the LinkedIn DVD (LinkedIn for Job Seekers (not just for job seekers)), I check out my Amazon reviews every now-and-then. These reviews are similar to LinkedIn Recommendations – hopefully they are credible endorsements of a thing (in this case, my DVD. In the Recommendation case, of YOU).
Here’s a recent Amazon Review I got:
I got more helpful information from this DVD then from reading 3 seperate books on LinkedIn. I would recommend this DVD to anyone looking for a job or just looking to learn more about LinkedIn.
This is a terrific endorsement of the DVD. As a marketer, what do I do with it??
I have started to send out PART of this review to various places – on my website, in emails, etc. Which part? This:
I got more helpful information from this DVD then from reading 3 seperate books on LinkedIn.
This is not a lot to read or digest. I’m not asking the reader to sift through jargon or cliche – it’s straightforward and to the point.
Go through your own LinkedIn Recommendations and take out one sentence, or one part of a sentence, from each of them that you could use somewhere. Here are a few of mine that I think drive various points home (and enhance my personal branding message):
- As a speaker: Jason… “is a great speaker who connects with his audience and engages them in the presentation.”
- As an author: “Jason’s book “I’m On LinkedIn. Now what? is an incredible aid to anyone who doesn’t fully realize the value of LinkedIn…”
- As a subject matter expert: “Jason Alba is more than an expert in his field. He’s an expert who can actually teach and help others become an expert too.”
- My position in the industry: “From his powerful suite of tools at JibberJobber / Career Management 2.0 to his books on LinkedIn and Facebook, Jason delivers huge benefits to careerists, entrepreneurs, and even to career coaches!”
- Regarding my JibberJobber website: “I have been using JibberJobber.com as a premium user on a daily basis since 2007. Jason has created an excellent Web 2.0 service which has provided a vehicle for me to efficiently and clearly organize my career goals. As excellent as JibberJobber is, Jason has continually enhanced and improved his user’s experience and efficiencies”
- As an entrepreneur: “Take one part job-seeker advocate, one part solutions guy, add a collaborative style and toss with a heaping cup of innovation. Mix well. This is the recipe that is Jason Alba.”
- As a leader: “Jason was a visionary leader for Nuvek, strategically focusing the company on profitability. I learned so much from him as my mentor and my boss.”
- As a service provider (think customer service): “Jason’s expertise, reliability, attention to detail, and affable personality made working with him a pure pleasure. We received an excellent product tailored to our needs”
- As a team player: “I found Jason’s contribution [to the team] intelligent, insightful and meaningful to our objectives.”
- As a human being: “Jason is one of easiest individuals to talk to.”
Gosh, that sounds like a Jason-Is-Awesome Fest, doesn’t it? I didn’t do it stroke my own ego (although I’m feeling pretty good right now), but to make a point – there is gold in your LinkedIn Recommendations! Sift through each one and pull something out!
My first point is: You don’t have to use the entire LinkedIn Recommendation in your marketing.
Putting the entire thing could be distracting. Use the powerful point you want to make, and leave the rest out. It’s really okay to not say everything!
My second point is: Others are already talking favorably about you – let their words sell you. And use those words in various places.
Once you figure out what your snippets are, put them somewhere – just leaving them on your LinkedIn Profile is not good enough (not if you are trying to market yourself – which you should all be doing). Here are some places you can put these snippets:
- In your email signature,
- On your website
- On your blog – perhaps in the title or subtitle?
- In blog posts
- On your business card
- On your resume
- In your Bio (more on that later)
- __________________________… where else?
Go, today, and find snippets. Then figure out where to put them.