Can you Make Money on LinkedIn?

October 2nd, 2009 | by Jason Alba |

Short answer: yes.

It might not be as easy as you think, especially if you are looking for easy money, or passive revenue.  Don’t use LinkedIn as the only tool to sell your $47 product… you’ll have to sell a lot to make any real money, and to sell a lot you’ll have to be all over the place, and being all over the place will make you look like a spammer, and looking like a spammer can get you banned :p

Here are two stories about people who made money because of LinkedIn:

Story 1

I asked a question on LinkedIn.  Someone answered the question with a really good answer.  Someone else

was interested in my question, saw her answer and hired her.  I don’t know if that was a $700 contract or a $2,700 contract, but by taking a few minutes and sharing her knowledge she got new business.  Even if it where a $700 contract, she now had a new client (perhaps she could sell more stuff to that new client down the road) and hopefully an evangelist to spread some word-of-mouth goodness.

Story 2

I was doing a presentation at a law firm and an attorney said he belongs to his alumni group on LinkedIn.  Someone started a group discussion that had nothing to do with law… if I remember correctly it was a discussion/question that had to do with an upcoming football game, and perhaps asking for hotel recommendations for that away game.  This attorney simply responded with helpful information… someone else saw the response and said “oh, I kind of remember now that so-and-so (the person who answered the question) was an attorney, but I didn’t realize they did *that* type of law – I’m looking for that expertise right now!”  Contact was made and a contract was signed – just from being helpful on a discussion in a group the attorney got business.  I’m guessing the contract was worth more than $700 :p

LinkedIn is a tool – it’s a communication vehicle… it is not a get-rich-quick thing… the reason these people made money was because they were in the right place, with the right information, and accessible.

There are more stories, but the point is, YES, you can make money from LinkedIn!

  1. 3 Responses to “Can you Make Money on LinkedIn?”

  2. By Anthony Russo on Oct 3, 2009 | Reply

    I agree money can be made on LinkedIn both directly and inDirectly. I have had clients come to me based on Answers I posted in the Q & A section of LinkedIn numerous times.

    Some of these were direct answers to a question of WebConferencing or TeleConferencing and others were from people searching and stumbling on my answers left previously.

    Either way they contacted me due to my presence on LinkedIn and the history of answers left that show consistent knowledge of my field.

    The key to making money on LinkedIn is definately in the Q & A section. I doubt much can come just from a profile. You have to be active.

    Anthony Russo
    Conferencing Consultant
    Great America Networks Conferencing
    arusso@ganconference.com
    http://www.ganconference.com
    http://blog.ganconference.com/
    Skype: anth.russo
    Twitter: @AnthonyRusso

  3. By Julie Walraven on Oct 3, 2009 | Reply

    I know LinkedIn has played a role with a number of my clients but one stands out. This spring, I had a message in my inbox from someone that I never had any interaction with before. He must have read something in my profile that interested him because he asked how he would get started with me, first to create his resume and then in the future, he wants to hire me for input on a new website he is working on.

    An executive who works in the UK and commutes to his home in California, he bought one of my largest packages and was a joy to work with.

    Can you make money through LinkedIn? sure, as long as you are honest and visible. Anthony is right that most of the time, Q&A will help you grow in visibility but with one of the most powerful search engines working for you, with a well done profile, you never know.

  4. By Anthony Russo on Oct 5, 2009 | Reply

    I agree Julie. A well done profile is vital. If you answer 100 questions a day but your profile is lacking, it will not encourage that prospect to follow through to actually contact you.

    The natural progression when I see an answer from someone on LinkedIn that I think is relevant to something I’m looking for, is to go to their profile next to learn more about them. I’m sure many others follow the same path.

    Anthony Russo
    Conferencing Consultant
    Great America Networks Conferencing
    arusso@ganconference.com
    http://www.ganconference.com
    http://blog.ganconference.com/
    Skype: anth.russo
    Twitter: @AnthonyRusso

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