LinkedIn Profile – Have a Call to Action?

August 17th, 2009 | by Jason Alba |

I get requests to review people’s Profiles regularly.  Today I was reviewing one and I was struck with a “now what?” moment.

So I liked the LinkedIn Profile.

I wanted to contact the person.

I wanted to see if we could move forward (me interview him, etc.).

But there was NO call to action.  None.  It was like reading a “here’s all I’ve done” without a “and now let’s do something together.”

I think this call to action will be different for different people… but go back to your own Profile and see if there is any “and now let’s __________.”

I stumbled upon this myself, without realizing what I was doing, when I redid the first part of my summary a month or two ago.  Can you see what you can do to engage more with me from what I put at the top of the summary?

I realize I can do these two things because I have two other places I want you to go… do you have something more than “look at all the cool stuff I did” on your LinkedIn Summary?

  1. One Response to “LinkedIn Profile – Have a Call to Action?”

  2. By Ed Callahan on Aug 17, 2009 | Reply

    Good suggestion Jason. I am going to update my profile.

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