I Don't Advertise My LinkedIn Profile (Much) – Here's Why

July 22nd, 2008 | by Jason Alba |

I was just on a product demo where the host said “and you can even link back to your LinkedIn profile right there, for others to see and click on!”

It reminded me of WHY I don’t do that!  Hardly ever do I share my LinkedIn profile.  Here are some of my thoughts on that:

The most compelling reason I don’t share it is because I don’t want you to go there.  Whuh??  Really, I don’t want you to go there.

I would much rather you go to JibberJobber.com, which is my company of over two years, and manage your career information.

I would rather you go to my JibberJobber.com blog, or this LinkedIn blog, or my Facebook blog.

I’d even rather you go to Amazon.com and buy the book from there (even thought it’s better for me if you buy it from the publisher, and it’s better for you, since you’ll have the option of buying it as an eBook).

Of course, from my LinkedIn profile, you can click on links to JibberJobber, or these two blogs.  But I don’t even care for you to go there… I want you to take the shortest path to something more actionable (for YOU and for ME).

The other compelling reason to not put a link to my LinkedIn profile anywhere (like below) is because I don’t want you to think that I want an invitation to connect.  Not that that’s exactly what it’s saying, but many people are growing their networks without even knowing why, and I don’t want to become just another number for you.  If you want to find me on LinkedIn, and then invite me, at least you are doing some work to get to that point… but I’m not going to hang it out there and have some people think I’m saying “please invite me to LinkedIn!”

These are some reasonswhy I don’t (yet) put a linkedin image on any of my blogs, like this:

And why I don’t put the LinkedIn link in my e-mail signature:

Now, if YOU don’t have any other site, than it TOTALLY makes sense to put the link to your LinkedIn profile as your URL… but if you have a site where you eventually want people to end up, then point them there!

  1. 3 Responses to “I Don't Advertise My LinkedIn Profile (Much) – Here's Why”

  2. By Daniel Johnson, Jr. on Jul 22, 2008 | Reply

    Very good point. One of my pet peeves about invitations is when people wishing to connect only use the boilerplate “I’d like to add you to my network.” text. I prefer a more custom message that shows a desire really to connect, instead of adding a number to a list.

  3. By Ash on Jul 31, 2008 | Reply

    I agree; kinda.

    Social media sites should be used to find people within those networks to introduce yourself too. Then invite them to visit your site for more information.

    However, promoting your social sites can increase your overall exposure in the search engines because Google works to display highly relevant and related content first.

    This *can* help you command the top spots in Google for your name and effectively give you the control to publish what you want others to know.

    If you do a search for my full name, Ash Buckles, you will see that 18 of the top 20 are my sites and profile pages. This allows me to speak to many different audiences very quickly without any negative press or irrelevant information.

    I just wrote a post about this. You can read it here.

    My recommendation is to carefully link to your social profiles and do so in a less visible manner so as not to distract visitors and compete with yourself.

  4. By Sarah Dillon on Aug 30, 2008 | Reply

    This is a great point – sometimes I feel like I’m leading potential clients on a merry-go-round, but they’re clicking through so fast they don’t get to see the real content (i.e. blog posts, etc) that I want them to see… Thanks for your perspective, it’s motivated me to re-think my ‘path to action’.

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