If anyone should know what LinkedIn is, it is the job seeker. Not that LinkedIn is just for job seekers, or just for employment purposes, of course. But it’s a great place to be if you are a professional concerned about your career (job seekers fall into this category).
So I was quite curious when I was on JobDig’s website and saw their poll asking “Are you on LinkedIn?” Check out these results:
I couldn’t believe the response… 51% has never heard of it??? Job seekers who don’t know about LinkedIn? Lots of thoughts flew through my mind, one of which was, no matter how much press (and money) LinkedIn gets, and what their growth rate is, there is still a TON of opportunity to grow.
Here are other misc thoughts:
- Maybe JobDig has a readership/viewership that is not the same as LinkedIn’s (avg user makes over 100k, etc.).
- What is “our” role in spreading LinkedIn’s brand? Isn’t it good for us if more people join and use LinkedIn? (my answer is NO, I’m NOT an evangelist for LinkedIn, and people are going to use it or not… but it’s not my role to be their marketing agent)
- Many of these job seekers probably don’t understand the value of networking in a job search… I know I didn’t when I started my search in 2006.
- There is a lot of noise online, and with hundreds of thousands of social networks, it’s easy to get lost in the fray.
And, with enough people logging on and wondering what the heck they are supposed to do (same prob I have with JibberJobber.com), they aren’t getting as many product evangelists as they could. That’s the nature of the beast, though… a sophisticated system isn’t always intuitive.
For the 25% who said “yes, I think I still have an account,” or “Nope, what’s the point,” perhaps they should pick up a copy of I’m on LinkedIn — Now What???
Thanks, JobDig, for the survey results!