Websites: Don't be generic

May 19th, 2008 | by Jason Alba |

Check this out:

This is what I see on a guy’s profile this morning. I chuckle as I think about the hundreds of people who have heard me speak this year about the simple, low-hanging-fruit opportunities to make your profile look more “on purpose.”

No really, there’s nothing WRONG with leaving it like this, which is what LinkedIn unknowingly encourages you to do. But think about it – as your view, as your visitor, you aren’t making this any easier for me (and it’s all about me, right?).

What if this person would put the name of the website there, instead of the generic term “My Company?” Take an extra 60 seconds today to customize your website text… it’s uber-easy, and it makes your profile look more “on purpose.” All you do is choose “other” in the drop down box, instead of “My Company.”

I would show you some examples of what it *could* look like, but LinkedIn is …. um, down right now :p

  1. 4 Responses to “Websites: Don't be generic”

  2. By Walter Feigenson on May 19, 2008 | Reply

    That’s really, really smart. Thank you – just changed my own profile.

  3. By Terry Bean on May 19, 2008 | Reply


    What a great tip. I would like to add that if you took the time to do this initially and have since changed jobs, make sure you update your websites.

    All my best-

    Terry Bean

  4. By Samantha Hartley on May 23, 2008 | Reply

    OMG! I had no idea that was possible and I HATED the way it looked the old way. From a branding point of view, this communicates so much more effectively and creates curiosity and desire to click to learn more. Thanks so much for this simple but powerful tip.

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  2. Feb 28, 2009: Linked Intuition » Blog Archive » Double Shot of Jason…Personalized Web Links

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