Check this out:
This is what I see on a guy’s profile this morning. I chuckle as I think about the hundreds of people who have heard me speak this year about the simple, low-hanging-fruit opportunities to make your profile look more “on purpose.”
No really, there’s nothing WRONG with leaving it like this, which is what LinkedIn unknowingly encourages you to do. But think about it – as your view, as your visitor, you aren’t making this any easier for me (and it’s all about me, right?).
What if this person would put the name of the website there, instead of the generic term “My Company?” Take an extra 60 seconds today to customize your website text… it’s uber-easy, and it makes your profile look more “on purpose.” All you do is choose “other” in the drop down box, instead of “My Company.”
I would show you some examples of what it *could* look like, but LinkedIn is …. um, down right now :p