LinkedIn Group Announcements: Harness The Power
April 5th, 2010 | by Jason Alba |Preorder the LinkedIn for Job Seekers DVD here.
If you own a LinkedIn Group you have a quasi-opt-in newsletter available to you at no cost.
A LinkedIn Group own can go to the manage page and “send an announcement.” This goes to all of the Group members except the ones who have opted out… I think most people don’t opt out.
Similar functionality from icontant or Constant Contact costs money each month…. there are differences, of course, between the two solutions, and one isn’t a replacement for the other, but LinkedIn Announcements is pretty powerful as a communication tool.
You can only send one message every 7 days (I think that’s the limit), but that’s enough… your Group members don’t want to hear from you every day, anyway. If they do, start a blog.
Aside from sending out the Announcement via email, it can get posted as a Discussion, even a “featured discussion,” where Group members can leave comments.
Have you done this yet? If you are behind a company, group or movement, I encourage you to start a LinkedIn Group and use this as a communication tool.
