Better LinkedIn Groups

October 30th, 2012 | by Jason Alba |

I’m in “LinkedIn Group Mode” since I was recently invited to co-manage a Group with over 30,000 members.

The first task on my list is the #1 task of any Group admin, which is to plan the weekly (if you can) “Group Announcements.”  This is perhaps the most compelling reason you should have a Group – so you can send “announcements.”

The second task on my list is to create the templates for people when they request to join the Group, and when we approve them into the Group.  There are two other templates (decline and decline-and-block)… if I’m going to decline people I’m not going to tell them that they are a spammer… they already know that and won’t care for my feedback :)

The third task on my list is to sift through the current discussions and delete spammers.

I’m telling you, I think LinkedIn Groups is the new “it.”  I think they are the most important place online for most companies (unless pinterest users are your audience).  I think LinkedIn Groups have taken over the value of what blogging was six years ago (although there is still immense value in blogging).

If you have a Group, or might have a Group, check out Viveka Von Rosen’s blog post titled: Growing and Maintaining a Strong Group on LinkedIn. She has great tips and advice on four things Group admins should do.

  1. One Response to “Better LinkedIn Groups”

  2. By Adi Gaskell on Oct 30, 2012 | Reply

    Much as I love groups, many do suffer from a lack of clear purpose. Talking shops might be superficially attractive, but they seldom add much to the bottom line of a business.

    A group, as with any community, needs a clear purpose to bind it all together.

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