I have stayed away from writing about acquisitions that LinkedIn does because of a few reasons. Either they didn’t make too much sense, or because the acquisition didn’t seem to add much/any value to the average user, or because I wanted to focus mostly on using LinkedIn, not so much what’s happening with the company.
Speaking of happening with the company, tomorrow is Cinco de Mayo, aka, LinkedIn’s birthday!
Back to acquisitions.
LinkedIn acquired Slideshare for $119M, apparently (details here). I find this really interesting.
I think Slideshare was doing fine on their own. And they are the #1 application I say everyone should have on their Profile. Two great companies, offering awesomeness to customers.
I don’t understand WHY LinkedIn would make this acquisition. I put on my MBA/strategy hat today to try and figure it out, and the only thing I could come up with was this: LinkedIn wanted to ensure that they had complete control over this technology and offering, and didn’t want to worry about Slideshare’s potential strategic changes, or, in case they weren’t healthy, Slideshare going away.
Honestly, I don’t know.
Nonetheless, it’s not my place to speculate. I think these are two great organizations, and acquiring Slideshare only means that it should continue to be an integral part of LinkedIn.
What does this mean to you, the user? Not much, but I stand by what I’ve always said: YOU NEED TO DO A SLIDESHARE PRESENTATION ON YOUR PROFILE.
Check mine out here (I’ve had my slideshare presentation towards the top of my Profile for over a year: