LinkedIn Pet Peeve: DO NOT DO A COMPANY PAGE

November 16th, 2011 | by Jason Alba |

Another pet peeve. I hear so-called experts get really excited about creating a Company Profile on LinkedIn.

This is a not a strategy for everyone.

Why?

Think about it… what’s the purpose of the Company?

The advocates are suggesting that people will come to your Company page, learn about your company, and then buy something (or something like that).

Everyone else teaches LinkedIn users how to use Companies to do competitive intelligence research, figure out how to network into a company,  sell something to that company, or even steal employees from that company (recruiters would do this).

AS A COMPANY OWNER, I DON’T WANT OT MAKE IT EASIER FOR ANYONE TO DO ANY OF THOSE THINGS.

If I want to learn about a company, I go to Google or that that company’s website… not LinkedIn’s Company section.

If you are a small company, do you really want to make it that easy for your competition to hurt you?

If you are a large company, think of all the “in’s” you are giving to people who will ultimately just distract or disrupt your business.

Maybe I’m wrong, but I’m not drinking the kool-aid on that one.

  1. 4 Responses to “LinkedIn Pet Peeve: DO NOT DO A COMPANY PAGE”

  2. By Adi Gaskell on Nov 16, 2011 | Reply

    We have a company profile and it seems to be working quite nicely. The status updates typically see good engagement from the 1,500 or so people following the page.

  3. By Jos Essers on Nov 17, 2011 | Reply

    Jason, I agree with you that people should not make company pages, with one annotation to that “in stead of a personal profile”.

    First of all, LinkedIn does not allow any profiles that are not personal.

    Secondly: People do business with people. If I am looking for a company, I will indeed, as you say, go to google or youtube.

    I have stopped connecting with “Company-profiles”.

    Your company page in the proper place should not be more like a Yellow Pages type of information. All the rest can be found googling, facebooking etc.

    But I have another question:
    If you are treating your staff in a lousy way, will you be able to keep them by not mentioning them on your LinkedIn Company page??

  4. By Christine Dennison on Nov 17, 2011 | Reply

    I have a question, having just put up my Company Page this week! As a solo entrepreneur (Dennison Career Services), I don’t have to be worried about the evils Jason warns about. I’ve had my regular LI profile representing myself as “The Job Search Coach” for years – just saw adding the Company Page as one more opportunity for free SEO. Am I wrong? -Chris

  5. By Jason Alba on Nov 28, 2011 | Reply

    @Adi, that is cool – good info.

    @Jos, Good points, thank you. I hope my comments on my staff are not indicating I treat them lousy… :)

    @Christine, I have no idea if there is any SEO benefit… I’m honestly not sure there is SEO benefit on a LI personal profile… I know your profile will show up if someone searches your name in a search engine… but real SEO benefit from either profile? I am not sure there is any…

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