Another pet peeve. I hear so-called experts get really excited about creating a Company Profile on LinkedIn.
This is a not a strategy for everyone.
Think about it… what’s the purpose of the Company?
The advocates are suggesting that people will come to your Company page, learn about your company, and then buy something (or something like that).
Everyone else teaches LinkedIn users how to use Companies to do competitive intelligence research, figure out how to network into a company, sell something to that company, or even steal employees from that company (recruiters would do this).
AS A COMPANY OWNER, I DON’T WANT OT MAKE IT EASIER FOR ANYONE TO DO ANY OF THOSE THINGS.
If I want to learn about a company, I go to Google or that that company’s website… not LinkedIn’s Company section.
If you are a small company, do you really want to make it that easy for your competition to hurt you?
If you are a large company, think of all the “in’s” you are giving to people who will ultimately just distract or disrupt your business.
Maybe I’m wrong, but I’m not drinking the kool-aid on that one.