Have you heard of the phrase “jumped the shark?”
It refers to a Happy Days episode when The Fonz (aka, Fonzie) was water skiing and he jumped over a shark.
From wikipedia (read that page for more info and a picture of the Fonz skiing :p):
These changes were often the result of efforts to revive interest in a show whose audience had begun to decline.
I don’t know if there will be a decline in signups, users or upgrades (those are three different things!), because LinkedIn has a lot of steam and momentum, but they have done stuff over the years that have ticked off the real, main users.
But there is certainly grumbling.
I don’t think LinkedIn cares, though. I’m guessing this is a strategic move to increase their upgrade revenues so when they do their next financial move (IPO is what they are saying) they can have big numbers and get more money.
In their latest change, they have taken some capabilities away from non-paying users. No big deal, I guess, as us freeloaders don’t give them any value (oh wait, we do… we impact their valuation, we increase their google ad click revenue, and they count us as USERS even if we don’t USE their system… but I digress).
Now, when I look at a 3rd degree connection I can’t see their entire profile. IMO this was a lame, low-handed move. But, it’s a simple business decision (that leaves a lot of users in the dust).
Here’s what I see now, if I click on a 3rd degree contact’s profile:
That link is new. When you click on it, of course they don’t show you the name, they say GET OUT YOUR WALLET:
It will be interesting to see what else we lose over the next few weeks or years as they get ready to IPO or sell…