Last week I wrote Think Like a Recruiter while on LinkedIn, and Bill Kerschbaum asked:
So what are the advantages to contacting someone outside of LinkedIn, in your opinion?
Well, thanks for asking Bill :p
I remember seeing things in LinkedIn where they suggest that sending messages THROUGH LinkedIn will get you better results. Check this image out (found somewhere in the account comparison pages):
I personally don’t buy that… 30x more likely? I don’t know… if that’s true then why do people even try with cold calls? And, I’ve had LinkedIn messages go into my spam filters… spam filters suck, and are quite unintelligent, and I think that claim is not something they can ensure.
Back to the question… why do I recommend contacting people OUTSIDE of LinkedIn?
For one simple reason: People are used to this little thing we call “email.”
It’s natural, it’s common, it’s acceptable.
Many people don’t know what LinkedIn is, even if they have an account there.
Many people associate LinkedIn with Facebook and MySpace (I hear it all the time as I speak across the country).
LinkedIn messaging does not have the same clout at a regular email.
Maybe, to some, it has MORE. But I’ll venture, I’ll assume, to most, it might be one of those “what’s that?? Is it spam? IS it something I should pay attention to?”
So that’s my bias.
I use Introductions, and I use InMail… but if I can, I use regular email.
I’m not saying this is the only right answer, but it is part of my strategy. What do you think?