Over on the Career Resumes blog I just wrote about some of the bad stuff I’m hearing about with regard to LinkedIn. There is a post from Jaculynn Peterson titled LinkedIn’s soon-to-be-missed opportunity, which has some great points. I hear these points continually as people wonder what the heck LinkedIn is thinking. Of course, it’s their business, their model and their responsibility… not ours. But we have a vested interest as we spend our time deveping our networks and our relationships and our brand on their platform.
I also link to ValleyWag’s post LinkedIn: Where the PR is hot but the business is not. This has a letter, supposedly from an insider, ripping apart the management and leadership. It’s pretty sobering, and can make you wonder if you are in the right place or not.
Will Jaculynn be right that we (the professionals who are on LinkedIn) will go elsewhere or build our own LinkedIn? I don’t think so, at least for now, while they are still up and running, they own the game. In the post I wrote I give three reason why you should be on LinkedIn (check out the post for the reasoning):
- Right now, LinkedIn is the place to be.
- LinkedIn is the 800 lb guerrilla.
- What have you got to lose?
So, is the sky falling or not? Right now I’d say it’s not falling. It’s just normal corporate stuff (you’d be surprised to know how messy your favorite company is), with normal feedback from customers and pundits.
Whether LinkedIn will be around for a month, a year or a decade, I still believe that YOU MUST BE THERE. LinkedIn is NOT optional.