I was. Until I read some suggestions by Jennifer McClure, who wrote to me the following as she was giving me input on the second edition of my LinkedIn book:
“Tagline under your name – an opportunity to put a branding statement vs. repeating your job title. It’s the thing that follows your profile when you show up in search results and can be a differentiator. I use Deb Dib’s profile/tagline as an example in my presentations.”
Wow… and duh. I had totally missed the boat on this one… My tagline on my LinkedIn Profile was “repeating my job title.” But today I changed it.
To edit it, click on Profile on the left side of your page, and you’ll see this:
I changed it from my title to something more snazzy… this is a snapshot I got by browsing someone else’s network contacts:
Doh! I missed an opportunity to put my website URL… so here’s what I changed it to:
Here is Deb Dib’s tagline:
Pretty cool – it only takes a few minutes… thanks Jennifer McClure, for the LinkedIn tip!