A LinkedIn Mega Connector IS NOT A Power Connector

September 15th, 2008 | by Jason Alba |

Just a final thought to follow up the posts last week on mega connectors.

I sometimes mistakenly mix up mega connectors and power connecters, and refer to people who have large LinkedIn networks as power connectors.

My favorite definitely of the term “power connector” comes from Keith Ferrazzi, author of Never Eat Alone.  When Keith Ferrazzi talks about power connectors, he’s talking about people who can really connect others, usually a ton of others.  These are people who have real relationships with both parties… he cites accountants, lawyers, headhunters, etc. as power connectors.  These are people who spend a good portion of their day helping and learning about others, and they just get to know a ton of people.

The ones who don’t horde their contacts, but rather introduce them to one another when it makes sense, are power connectors.

This is clearly NOT the same thing as a social network mega connector, who doesn’t know anyone they are connected to, but simply grow their network so they can have the biggest around.  OR, in fairness, who is growing it for other reasons (search expansion rather than network nurturing).

So, a mega connector is not necessarily a power connector… make sense?

  1. 3 Responses to “A LinkedIn Mega Connector IS NOT A Power Connector”

  2. By Stephen Cadley on Sep 16, 2008 | Reply

    Jason,

    Great point and again you do the Social Media community a great service by making the distinction between Mega-Connectors and Power Connectors or Power Networkers.

    You are on the mark as usual!

  3. By Ari Herzog on Sep 20, 2008 | Reply

    I was about to send you a tweet, Jason, and then I read this series of posts and you answered my question!

    I can see the importance of befriending a power connector, whether or not you are one yourself, but you don’t want to befriend too many mega connectors.

  4. By Jason Alba on Sep 23, 2008 | Reply

    @Stephen – thanks :)

    @Ari – there is a TON of power in connecting with a power connector (here’s a thought… why don’t you (not just Ari … I say “you” generically) become a power connector?)… and there is a reason to connect with mega connectors. Can you connect with too many? I think that will depend on your Linked strategy. Maybe it makes sense for some (those who do lots of searches), and not for others.

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