Steve Tylock, author of The LinkedIn Personal Trainer, on Groups (must read!)

July 15th, 2008 | by Jason Alba |

Steve Tylock wrote his book, The LinkedIn Personal Trainer, the same time I was writing I’m on LinkedIn — Now What??? He actually beat me to press, though… so I can’t claim the fame of having the first LinkedIn book (darnit!) :)

Anyway, he’s a very nice, savvy guy, and he has EXCELLENT thoughts on the groups stuff.  Here are two posts he wrote about LinkedIn Groups:

Group Search Available On LinkedIn – he says “It’s not perfect, but it’s a whole lot better than what you could find out yesterday” …

What We Didn’t Know About Groups… – probably the biggest issue the new LinkedIn Groups search function exposes is the number of like-groups … that is, the number of groups dedicated to a single cause or group, exist.  In Steve Tylock’s example, he says there are four alumni groups for “SUNY Buffalo”… doh!  Which one is school-sanctioned?  Which one should I join?  Which ones should I NOT join???

This can be (will be) a big issue.  Now, interestingly, my JibberJobber Career Management LinkedIn Group has almost 1,000 members (I think it’s around 800 right now).  If someone started another JibberJobber group, I don’t think I’d have a problem with that, as I’d love to have a fan create a group and promote it… how cool would that be?

Whoa… but what if someone who is a competitor, or a leech who just wants to benefit from a brand I’ve created comes along… then I have a typical branding issue.

This is exactly what has been exposed with the Groups searching ability on LinkedIn… interesting problem, eh?

Unfortunately, it’s not the only problem that has come to light because of the searching ability on LinkedIn Groups.  The comments about LinkedIn Group searching has created a storm over on the My Virtual Power Forum (used to be My LinkedIn Power Forum), which have really been an interesting read.

More on that later.

  1. 4 Responses to “Steve Tylock, author of The LinkedIn Personal Trainer, on Groups (must read!)”

  2. By Ian Gilyeat on Jul 15, 2008 | Reply

    As with every technology, none of it is perfect. Having said, that it is very useful, expecially in a professional environment to find other people with like-minded experience, interests and associations. Or to find experience that you need to acquire quickly – but don’t have. LinkedIn Groups accomplishes this and so long as LinkedIn continues to evolve their Groups functionality it will be increasingly useful. The trick is to decide whether its more valuable than creating a group on some other social platform.

  3. By Schmoozii on Jul 17, 2008 | Reply

    Yes the new groups function is a big improvement. I’m surprised it didn’t come out sooner.

  4. By Valerie on Jul 24, 2008 | Reply


    I created a group on LinkedIn last month. In the description of the group I told the objective is networking BUT… I’d like to animate the group. As manager of the group what can I do?

    I’m already member of quite a few LinkedIn groups but I wonder what are the benefits of all of them.

    I do want to leverage my group. Do you have any suggestion?

    P.S.: I’m a PR Consultant >> no product but services.

    Thank you for your help!!!

  5. By Jason Alba on Jul 30, 2008 | Reply

    Not many networking opps in Groups, are there? I think if you want an “animated” group, where there is networking, collaboration and communication, you should complement your group with a Yahoo or Google group. I still need to do another post about the benefits of Groups for Group owners (which should be the last in a series of posts on Groups).

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