Steve Tylock wrote his book, The LinkedIn Personal Trainer, the same time I was writing I’m on LinkedIn — Now What??? He actually beat me to press, though… so I can’t claim the fame of having the first LinkedIn book (darnit!)
Anyway, he’s a very nice, savvy guy, and he has EXCELLENT thoughts on the groups stuff. Here are two posts he wrote about LinkedIn Groups:
Group Search Available On LinkedIn – he says “It’s not perfect, but it’s a whole lot better than what you could find out yesterday” …
What We Didn’t Know About Groups… – probably the biggest issue the new LinkedIn Groups search function exposes is the number of like-groups … that is, the number of groups dedicated to a single cause or group, exist. In Steve Tylock’s example, he says there are four alumni groups for “SUNY Buffalo”… doh! Which one is school-sanctioned? Which one should I join? Which ones should I NOT join???
This can be (will be) a big issue. Now, interestingly, my JibberJobber Career Management LinkedIn Group has almost 1,000 members (I think it’s around 800 right now). If someone started another JibberJobber group, I don’t think I’d have a problem with that, as I’d love to have a fan create a group and promote it… how cool would that be?
Whoa… but what if someone who is a competitor, or a leech who just wants to benefit from a brand I’ve created comes along… then I have a typical branding issue.
This is exactly what has been exposed with the Groups searching ability on LinkedIn… interesting problem, eh?
Unfortunately, it’s not the only problem that has come to light because of the searching ability on LinkedIn Groups. The comments about LinkedIn Group searching has created a storm over on the My Virtual Power Forum (used to be My LinkedIn Power Forum), which have really been an interesting read.
More on that later.