I continue to hear about LinkedIn recommendations, and various ideas about their value. Are they fake? Are they worthless?
I talk about LinkedIn Recommendations in my presentations, and how valuable I think they are. Of course, they can be junk, but if you go about it with a smart strategy, I think they are worth it. Giving them and receiving them.
Here are a few things that have come up over the last year:
On Giving LinkedIn Recommendations:
Rule #1 is only give a recommendation when you can, or should. Have you worked with the person in a capacity where you can professionally endorse them? If you can’t, then don’t leave a recommendation.
Think about it, when you meet someone in the grocery store for the first time, can you really professionally endorse them? Not likely.
Beyond that, the best LinkedIn Recommendations are specific, not vague. I blogged about this here.
On Requesting LinkedIn Recommendations:
I talk about 3 ways to request a LinkedIn Recommendation. I don’t like the first option, moderately like the second option, and recommed the third option (which is to GIVE a LinkedIn Recommendation first).
When I talk about this, Rule #1 from above applies… don’t go give them out like they are candy, rather, only when you can professionally endorse someone.
Beyond that, when you give a LinkedIn Recommendation, make sure do so without expecting a reciprocal favor. In other words, give it because you genuinely mean it… not because you are trying to entice someone to recommend you back! Of course, if they do, that’s great! But don’t expect it.
When should you ASK for a recommendation, and how should you ask? Let me know what you think… and then I’ll let you know what I think!