I’m On LinkedIn - Now What???

Your LinkedIn Network Is Not… YOURS

Interesting timing, considering my post on the JibberJobber blog titled LinkedIn Maintenance: Do This Right Now (or else?).  Jay Deragon, author of The Relationship Economy, writes about LinkedIn’s additions to their user agreement.
These are additions that could have a profound impact on your future use of LinkedIn:

Linkedin recently released an update to their “user agreement” which expands their authority to “control” how people and businesses can use their network. The newly revised “user agreement” basically states that Linkedin has at their discretion the authority to deem if a users behavior and/or use of “their” network is considered inappropriate then they have the right to terminate your membership.

So in other words using their network, not your network, presents a risk to users who rely on “the network” to advance personal or professional objectives. The risk is that for whatever ambiguous reason or unintended cause your membership may be terminated and subsequently you could loose future use of the network and all your contacts if you haven’t backed them up regularly.

Whose Network is It?

(read the rest here…) 

This is such an interesting issue.  We, the netizens, think that this is OUR stuff.  OUR content (your questions and answers on LinkedIn Answers), OUR connections, OUR profile, OUR recommendations… after all, we spent a lot of time and effort putting it in, cultivating relationships and contacts, etc, right?

I don’t necessarily agree with that, from my non-trained legal perspective, but it’s the way that we feel about OUR stuff.  How do companies feel?  Here’s what Yahoo says (in their TOS - see #10 (contributions to Yahoo)) about content YOU post on a Yahoo! Group:

(c) Yahoo! shall be entitled to use or disclose (or choose not to use or disclose) such Contributions for any purpose, in any way, in any media worldwide;

wow, they get to use YOUR stuff any way, anywhere they want!  Okay, let’s go one step further… here’s the clincher: 

(e) your Contributions automatically become the property of Yahoo! without any obligation of Yahoo! to you; 

Whoa, I just gave up all of my ownership simply because I posted to a Yahoo Group!  Well, that’s okay, I guess… (let’s just be ignorant here)… here’s ONE MORE:

and (f) you are not entitled to any compensation or reimbursement of any kind from Yahoo! under any circumstances.

According to common Terms and Conditions, it’s not yours.  As soon as you put it there, it is NOT yours.  It is theirs. And they can do what they want with it.  Perhaps I’m wrong, since I’m not a lawyer, and some legal eagle like LegalAndrew could correct me, but once we play in their playground, all the stuff is theirs.  Our intellectual property we submit, our networks, etc.

Here’s my take-away on the issue: 

1. All social networks do or will have this same language and position, I think.  Maybe open social will change this, but as long as there are corporate shareholders, and lawyers, I don’t see getting away from this position.
2. You can and should get value out of participating in LinkedIn, and other social spaces.  Understand it for what it is, what it isn’t, and know where you can get into hot water… and then just play by the rules.
3. Figure out how to backup, and where to invest your time and effort, and when to draw the line.  Steven Covey, in his 7 Habits book, talks about having a “center” in your life.  If your center is, for example, your job, and then you lose it, you have no center… that’s not good.  Well, with social networking, I’d recommend a diversified approach rather than keeping all of your social networking eggs in one basket.  If you can backup that basket, all the better.  See my post on LinkedIn Maintenance to know how to backup two critical things there.
4. The Internet is still the sexy, wild wild west we are used to… but there are rules, someone has to pay for salaries and servers, and companies are out to make a profit.  There is a ton provided for free, but that doesn’t mean we are entitled to free everything.

Posted in Using LinkedIn, social networking | 2 Comments »

I’m a LION - Hear Me ROAR!!

Just a quick disclaimer: I am NOT a LION

Have you wondered what this LION thing is?  You’ll usually see it next to someone’s name… like this:

Jason Alba (LION)

or

Jason Alba [LION]

or, more common, 

Jason Alba [LION 6,500+]

To see all kinds of renditions of this, just search LION in LinkedIn and you’ll find plenty of roaring LIONS.  So just what does it mean, how do you become a LION, where can I find other LIONs, and why should you become one?

What is a LION?

LION is an acronym that stands for LinkedIn Open Networker.   The idea is that, as an open networker, I’ll connect with anyone.  I’m not conservative, I’m not closed (er, closed-minded?), and I really don’t care who you are, what you do, what I can do for you, or what you can do for me… if you invite me I’ll accept the invitation.

That’s a LION in it’s purest form, afaik.  However, I’ve heard of LIONs who actually click the IDK button, which really ticks a lot of people off.  We assume if we invite a LION to connect, they’ll accept, right?  No one wants to get an IDK from a LION… it borders on sacrilege! 

How do you become a LION?

It is a simple self-declaration - that’s it.  No test, no submission, no application… just put LION next to your name (actually, I don’t recommend that, and it is against a LinkedIn policy (which they don’t really enforce)).  Perhaps put it in your summary… but it’s as simple as that.

Where can you find other LIONs?

Simply search for LION on LinkedIn and you’ll find plenty.  But there are some sites dedicated to LIONs, which actually help you grow your network like crazy with no effort.   Here are some other sites that may help you in this LION research phase:

TopLinked - The TopLinked people on LinkedIn

Marc Freedman’s LinkedIn Wiki - this is a great read talking about “active networkers,” and one of the major problems with (or complaints about) them.  

The MetaNetwork - I don’t know exactly what value this brings to LIONs, but if I cared to become a LION I’d investigate it more (I’ve seen them linked to quite a bit)

Neal Schaffer’s post on What is a LION and How Do I Become a LION.  He is a LION, and has a different perspective.

Why should you become a LION?

Well, I’m not a LION, so perhaps I’m not the best person to ask.  Perhaps some LIONs will comment here (and fix any blasphemy I may have written).  One reason to become a LION is so that you can grow your network, supposedly quicker.  If numbers is what you need (to expand your searchability), or something you want (so you can brag about it), then this is a great way to quickly grow a network.  

Whether these connections are actually useful to you, or you have any chance of nurturing individual relationships, well, that will be on a case-to-case basis, I’m guessing.

Note: being a LION and having tons of connections are two different things… I’ll write about having tons of connections in a later, related post

(photo courtesy phronk.com)

Posted in Using LinkedIn | 6 Comments »

LinkedIn For Executive Job Seekers (and you too!)

I came across a terrific article on job-hunt.org by Deb Dib, one of my JibberJobber Career Expert Partners.  Deb works with high-end executives, and is passionate about what she does.

This article is terrific, and it’s helpful for me to understand what someone like her, considering who her client is, needs to read.

Hop on over to the LinkedIn for Executives in a Job Search article!

Posted in Using LinkedIn | 1 Comment »

I Don’t Advertise My LinkedIn Profile (Much) - Here’s Why

I was just on a product demo where the host said “and you can even link back to your LinkedIn profile right there, for others to see and click on!”

It reminded me of WHY I don’t do that!  Hardly ever do I share my LinkedIn profile.  Here are some of my thoughts on that:

The most compelling reason I don’t share it is because I don’t want you to go there.  Whuh??  Really, I don’t want you to go there.

I would much rather you go to JibberJobber.com, which is my company of over two years, and manage your career information.

I would rather you go to my JibberJobber.com blog, or this LinkedIn blog, or my Facebook blog.

I’d even rather you go to Amazon.com and buy the book from there (even thought it’s better for me if you buy it from the publisher, and it’s better for you, since you’ll have the option of buying it as an eBook).

Of course, from my LinkedIn profile, you can click on links to JibberJobber, or these two blogs.  But I don’t even care for you to go there… I want you to take the shortest path to something more actionable (for YOU and for ME).

The other compelling reason to not put a link to my LinkedIn profile anywhere (like below) is because I don’t want you to think that I want an invitation to connect.  Not that that’s exactly what it’s saying, but many people are growing their networks without even knowing why, and I don’t want to become just another number for you.  If you want to find me on LinkedIn, and then invite me, at least you are doing some work to get to that point… but I’m not going to hang it out there and have some people think I’m saying “please invite me to LinkedIn!”

These are some reasonswhy I don’t (yet) put a linkedin image on any of my blogs, like this:

And why I don’t put the LinkedIn link in my e-mail signature:

Now, if YOU don’t have any other site, than it TOTALLY makes sense to put the link to your LinkedIn profile as your URL… but if you have a site where you eventually want people to end up, then point them there!

Posted in Uncategorized | 3 Comments »

Don’t Create Another LinkedIn Account!

Having problems with your LinkedIn Account?  Wait, don’t create another one YET!  There are two reasons I suggest you don’t create an account.  First, and not the most important imho, is that it’s against policy:

Of course, putting an e-mail address in the name field is against policy also, but it’s sparsly enforced.  That’s another subject :p

The other reason, and I think the most compelling reason, to not create a duplicate account on LinkedIn is because you lose the power of the connections.

Think about it - let’s say you have 100 connections on LinkedIn.  You create a new account - are you going to reinvite those people?  You’ll start to get branded as a social networking nut, probably.  Trust me, start sending me multiple invitations and you’ll start to get more of your e-mails to me going to my mental spam bucket, quick!

Also, what if you have recommendations on the old account?  Are you going to ask those people for new recommendations?  You certainly don’t want to lose them.

Of course, if you think you want to have two active accounts, it’s a pain to maintain the profiles, and juggle who you connect with…

I’ve heard of a few reasons why people would want to set up multiple accounts but I always recommend against it… it’s just too much work!

Posted in Uncategorized | No Comments »

I Knew My LinkedIn Profile Needs Work, But THIS???

When I speak or consult, I use my profile as a “bad example,” and have some other favorites that I use as ideal examples. I really need to carve out an hour one of these days and just clean up my summary (perhaps on a flight, when I have hours of downtime).

Today as I was doing the post on my JibberJobber blog called LinkedIn Maintenance: Do This Right Now (or else?), I noticed something that cracked me up… check this out:

Investment banking??? How did that get there?  I’m sure I chose that late one night, probably as I was poking around… but I’ll confess now, I couldn barely get a C in my MBA finance classes… no way I could get a job in investment banking :p

BTW, go spend a couple minutes reading the LinkedIn maintenence post and then a couple minutes doing the maintenance … it will provide you peace of mind!

Posted in Using LinkedIn | No Comments »

Steve Tylock, author of The LinkedIn Personal Trainer, on Groups (must read!)

Steve Tylock wrote his book, The LinkedIn Personal Trainer, the same time I was writing I’m on LinkedIn — Now What??? He actually beat me to press, though… so I can’t claim the fame of having the first LinkedIn book (darnit!)

Anyway, he’s a very nice, savvy guy, and he has EXCELLENT thoughts on the groups stuff.  Here are two posts he wrote about LinkedIn Groups:

Group Search Available On LinkedIn - he says “It’s not perfect, but it’s a whole lot better than what you could find out yesterday” …

What We Didn’t Know About Groups… - probably the biggest issue the new LinkedIn Groups search function exposes is the number of like-groups … that is, the number of groups dedicated to a single cause or group, exist.  In Steve Tylock’s example, he says there are four alumni groups for “SUNY Buffalo”… doh!  Which one is school-sanctioned?  Which one should I join?  Which ones should I NOT join???

This can be (will be) a big issue.  Now, interestingly, my JibberJobber Career Management LinkedIn Group has almost 1,000 members (I think it’s around 800 right now).  If someone started another JibberJobber group, I don’t think I’d have a problem with that, as I’d love to have a fan create a group and promote it… how cool would that be?

Whoa… but what if someone who is a competitor, or a leech who just wants to benefit from a brand I’ve created comes along… then I have a typical branding issue.

This is exactly what has been exposed with the Groups searching ability on LinkedIn… interesting problem, eh?

Unfortunately, it’s not the only problem that has come to light because of the searching ability on LinkedIn Groups.  The comments about LinkedIn Group searching has created a storm over on the My Virtual Power Forum (used to be My LinkedIn Power Forum), which have really been an interesting read.

More on that later.

Posted in Uncategorized | 4 Comments »

Searching for LinkedIn Groups? Now you can… finally!

I got an e-mail from LinkedIn yesterday, as a group owner, that they are building a search feature into the LinkedIn Groups page by the end of this week.

It’s about time :p Whenever I talk about LinkedIn Groups, one of the most common questions is “how do I find LinkedIn Groups I should join?”

I’ve even blogged about finding LinkedIn Groups before, and tried to piece together some sources for you… but maybe that will all be useless and outdated once July 11th comes around.

There’s a bunch of information on yesterday’s blog post at the LinkedIn blog about this feature… the thing I found most interesting is they say there are over 90,000 LinkedIn Groups.

Man, that’s a lot more than I would have guessed!  After they release the search feature we’ll be able to see which Groups we should join

Posted in Uncategorized | 11 Comments »

Job Seekers Don’t Know About LinkedIn …. Whuh???

If anyone should know what LinkedIn is, it is the job seeker.  Not that LinkedIn is just for job seekers, or just for employment purposes, of course.  But it’s a great place to be if you are a professional concerned about your career (job seekers fall into this category).

So I was quite curious when I was on JobDig’s website and saw their poll asking “Are you on LinkedIn?”  Check out these results:

I couldn’t believe the response… 51% has never heard of it??? Job seekers who don’t know about LinkedIn?  Lots of thoughts flew through my mind, one of which was, no matter how much press (and money) LinkedIn gets, and what their growth rate is, there is still a TON of opportunity to grow.

Here are other misc thoughts:

1. Maybe JobDig has a readership/viewership that is not the same as LinkedIn’s (avg user makes over 100k, etc.).
2. What is “our” role in spreading LinkedIn’s brand?  Isn’t it good for us if more people join and use LinkedIn?  (my answer is NO, I’m NOT an evangelist for LinkedIn, and people are going to use it or not… but it’s not my role to be their marketing agent)
3. Many of these job seekers probably don’t understand the value of networking in a job search… I know I didn’t when I started my search in 2006.
4. There is a lot of noise online, and with hundreds of thousands of social networks, it’s easy to get lost in the fray.

And, with enough people logging on and wondering what the heck they are supposed to do (same prob I have with JibberJobber.com), they aren’t getting as many product evangelists as they could.  That’s the nature of the beast, though… a sophisticated system isn’t always intuitive.

For the 25% who said “yes, I think I still have an account,” or “Nope, what’s the point,” perhaps they should pick up a copy of I’m on LinkedIn — Now What???

Thanks, JobDig, for the survey results!

Posted in Uncategorized | 7 Comments »

LinkedIn Summary Is Not The Only Place To Look Sharp

On the JibberJobber blog I just wrote about a great write-up on Deb Dib’s profile… in the company section!

The problem was that she went from a buyer at Macy’s to an executive career coach… something I was trying to figure out.  Was there something there she hadn’t explained?  Something she was hiding… or what?

I didn’t think too much about it until she e-mailed me the new verbaige on this section, which explains the transition.  It’s actually quite brilliant, and something that I think a lot of us could do on our own profiles.

I talk a lot about the summary, but this is the first time I talk about doctoring up your company description… jump on over to the JibberJobber post to see what she did!

Posted in Using LinkedIn | No Comments »