So many LinkedIn evangelists want to send people to their LinkedIn Profile page.
I wonder why.
I know why I DON’T do that.
I wonder if people who do it realize that they are making their LinkedIn Profile their destination.
Should it be your destination? Or should your LinkedIn Profile be a channel to your destination?
I don’t share my LinkedIn Public URL on my websites (because you are ALREADY THERE), nor do I share it on my email signature (because my destinations are in the signature)… for me, sending you to a channel is counterproductive.
What about you? Is your LinkedIn Profile a channel, or a destination?
When is it okay for it to be your destination? (I do believe that sometimes it is okay)