Last night on Twitter I asked if anyone would let me review their LinkedIn Profile for a webinar I’m creating. I had a ton of people say they wanted me to review theirs… I rarely find a LinkedIn Profile that has all the right stuff, and many are just plain bad, while a lot are fine. Not excellent, not comepelling, but fine.
In my recording I said “this stuff isn’t necessarily make-it-or-break-it,” because I don’t want to give you the impression that the best LinkedIn Profile is going to be your silver bullet. Perhaps no one will ever find it… so what good will it do?
I do think it’s better to have a strong, fleshed out LinkedIn Profile. But I’m sure people with bad Profiles are still getting value out of LinkedIn, if the right person finds the Profile.
It’s like the time I asked a buddy how he found his ultra-sweet job, sure that he’d say networking (because that’s what works in a job search, right), and he said Monster.com.
Ugh. All I’d ever heard about finding a job (stay away from job boards) was just proven to be wrong.
Same with your Profile… I encourage you to have a strong LinkedIn Profile, but it’s not necessarily going to make you or break you.
I’m assuming that since you are reading this blog you probably already have a better Profile than most… what do you think is most important in a LinkedIn Profile?