I saw this on Twitter a few minutes ago:
Heather is a rockstar recruiter. I know there are non-recruiters who would feel the same way. Why? Because they do business with LinkedIn! They find prospects and reach out to them – and they can spend hours on LinkedIn doing it! If LinkedIn is “super duper down” then they can’t work.
“I’m now skipping today….”
How much is that worth to an employer? I’m sure Heather isn’t really skipping the day, she’ll find other stuff to do, but she really, really relies on, depends on LinkedIn to get her job done.
What does this mean for YOU?
People are looking for you, or your business, or your services. Are you there? Can they find you? When they find you do they learn about you (as opposed to seeing a weak, sketchy LinkedIn Profile?)?
If you are not using LinkedIn to find new prospects you are missing out. Heather is a very sharp thinker, and does not waste her time playing around with fads or things that don’t work. LinkedIn is working for her – if it’s not working for you it’s probably not LinkedIn’s fault (in IT we would say the problem is “between the seat and the keyboard”).
Businesses need to understand the power and utility of LinkedIn, and have a corporate LinkedIn strategy. This is essential – it’s not just for individual professionals.
What else does this mean to you?