How Important Is LinkedIn?

February 3rd, 2009 | by Jason Alba |

I saw this on Twitter a few minutes ago:

Heather is a rockstar recruiter.  I know there are non-recruiters who would feel the same way.  Why?  Because they do business with LinkedIn!  They find prospects and reach out to them – and they can spend hours on LinkedIn doing it!  If LinkedIn is “super duper down” then they can’t work.

“I’m now skipping today….”

How much is that worth to an employer?  I’m sure Heather isn’t really skipping the day, she’ll find other stuff to do, but she really, really relies on, depends on LinkedIn to get her job done.

What does this mean for YOU?

People are looking for you, or your business, or your services. Are you there?  Can they find you?  When they find you do they learn about you (as opposed to seeing a weak, sketchy LinkedIn Profile?)?

If you are not using LinkedIn to find new prospects you are missing out. Heather is a very sharp thinker, and does not waste her time playing around with fads or things that don’t work.  LinkedIn is working for her – if it’s not working for you it’s probably not LinkedIn’s fault (in IT we would say the problem is “between the seat and the keyboard”).

Businesses need to understand the power and utility of LinkedIn, and have a corporate LinkedIn strategy. This is essential – it’s not just for individual professionals.

What else does this mean to you?

  1. 5 Responses to “How Important Is LinkedIn?”

  2. By Nancy B on Feb 3, 2009 | Reply

    This also says to me that we all need to be diversified. This isn’t the first LinkedIn Fail Whale and 2009 seems like a great time to strengthen our netweaving with new options.

    Don’t get me wrong, I love LinkedIn, but the online community of seekers and searchers need other avenues to connect.

  3. By Heatehr Gardner on Feb 3, 2009 | Reply

    Nancy is so right now…. diversify and nurture our network in 2009 :-)

  4. By LisaMarie Dias on Feb 5, 2009 | Reply

    Thanks for the great suggestion re: professional headline! How to link without a referral?

  5. By alison aka. Advice Sister Alison on Feb 6, 2009 | Reply

    Heather’s Post (I hope you got her permission) only points out that you need to be careful what you put out there in cyberspace. Grandma used to say “when you spit, you can’t pick it up” The same holds true for the net–even more so because you have a global and permanent, audience

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