Nice article.

Although it seems easy but coining the right headline makes such a huge difference in drawing attention.

Both options you mentioned are great.
I guess Option 1 applies more to people with a strong educational & professional background. These are the people who have worked with big names or studied in deemed universities.

And option 2 applies to people trying to make a mark in the industry in the absence of a very strong background (educational and/or professional).

Either way, a compelling headline does make a strong statement.

RC

My headline reads, “Trainer/Instructional Designer – Increasing Bottom Line Profitability Through Learning Strategies”

However, in my “Status Update” section, I wrote that I’m “searching for a new career opportunity in Training or Instructional Design”.

By putting this information in this section of your profile, it broadcasts it to all of your connections as well. The only caveat is that statuses do expire after 5 days, so you need to remember to update your status weekly.

@Gregg – my suggestion is to figure out how to pitch your value that you bring to the table, and try and make it interesting (think: story), as opposed to making it sound like it’s coming from a corporate office (boring).

Great article! I am guilty of using my title to describe myself. I had never considered my headline from a marketing standpoint. Here is my updated headline:

Executive management professional providing exceptional strategic leadership to organizations serving young people and their families.