You know that little blurb below your name, on your LinkedIn Profile? They call it a “professional headline.”
Most people just have their title, even if it’s a non-descript, boring title. Probably because we like to identify ourselves by our title (cool if it’s big, horrible if you are unemployed :p).
I recommend you put something more grabbing… think of a marketing hook. Here’s my old one:
Helping YOU achieve “income security” by implementing career management using JibberJobber.com
That was almost okay, but I was never completely happy with it. I recently changed it to this:
Helping people organize their job search, and professional relationships, with JibberJobber.com
It’s more descriptive and less jargony.
What does yours say?