There are many ways to leverage the power of LinkedIn, of course… here’s one of my favorites.
When you do something on another social environment (whether that’s a Yahoo Group, your blog, Facebook, Twitter, etc.) you could refer back to LinkedIn. Maybe you refer back to your Profile, or a question you asked in LinkedIn Answers. Or maybe you write a question on LinkedIn Answers referring back to what you did elsewhere.
For example, yesterday I wrote Letter to University Professors: Stop Failing Us on my JibberJobber blog. Right after I wrote it I went to LinkedIn Answers and created a question, tapping into my LinkedIn network. These are people who don’t read my blog, but should know about this message. I also pointed back to my blog and invited people to comment on LinkedIn Answers OR on my blog.
As a bonus, I tweeted the blog post, which became my facebook status.
So let’s say that one message went out to 1,000 blog readers. Then, it became available to 1,000 LinkedIn contacts. Then, it went out to 1,000 Twitter followers. And another 1,000 Facebook Friends.
There is crossover in all of these network lists, of course, but I think there’s immense value because I’m taking the message to where you are, not forcing you to come to my blog. And my one message got more exposure than if I just let it sit on my blog.
When I do this the word that pops into my mind is “repurposing.” Scott Allen, a mentor, talked about repurposing articles, and how you can take one article and spin it off many ways to get more value out of it (without rewriting a bunch of articles from scratch).
The result? I got a 12 long comments on my blog, 15 responses on LinkedIn (8 from people outside of my first degree), and a number of responses on Twitter and Facebook.
Are you doing something similar?