I’m writing an article for Job-Hunt.org right now, as I’m their “social media expert.” I decided to write about Applications on LinkedIn, and I’ve had an idea brewing around for a while that I just need to share with you. I meant to do this and show you “here’s what I did,” but I’m too swamped and not getting around to it.
One hangup I have with Applications is that I think it will clutter your Profile. If people are spending only so much time on your Profile, do you want to distract them with neat shiny things that are off-brand?? I hope not.
As I mentioned earlier, I added my blog posts (with the typepad app – ah, irony of ironies :p) and I added my slideshare presentations. I love the slideshare presentations I did, and I’m proud they’ve been viewed thousands of times… and they are on-brand with my overall messaging.
But I’m probably a little different than YOU. I have a website (JibberJobber), I have books, etc. etc. What if you are simply hoping to communicate your personal brand, not a corporate brand?
Let me share my brilliant idea with you – I wish I had an example to share (hurry, do this and leave a comment with the link to your Profile!):
Create a powerpoint presentation that is focused JUST on YOU. Load that into Slideshare.net (I would create a new, different account, so that when I add it to LnkedIn, it doesn’t pull in all of my presentations, just the ONE that I want to put on my Profile), and then add the slideshare app to my Profile with that new username.
Now, you get ONE slideshow that is completely onbrand and complementary to your Profile!
So, if you have a slideshare account with stuff that is offbrand, this works perfectly for you (the advice is, set up a new account).
If you don’t have a slideshare account, get one and do this and make your LinkedIn Profile richer with some visuals.
I think it’s brilliant… now, if I only had the time to do it! Back to my job-hunt article