I am nuts about Southwest airlines. I ALWAYS want to fly Southwest… the price is always right, I like their culture, their in-flight magazine, their sense of humor… I like it all.
Today I went to their blog and noticed at the very bottom they have a bunch of links to their social media profiles. One was to a LinkedIn profile, which I was curious about because you aren’t supposed to put a company as a Profile. I clicked over and found it was their CEO’s (Gary Kelly) personal Profile. Smart.
As I’m checking out Gary’s Profile I realize there are a bunch of things I’d do differently. So I grabbed some screenshots and thought I’d share them with you.
As far as information goes, this is good enough. How freaking cool it would be to be CEO of the airlines that changed it all?
Regarding your picture: I LOVE IT. It is totally on brand. The plane in the background is something I totally connect with, since I’m on it so often.
The next part is okay… I’m not impressed that you only have 36 connections. I’m guessing you set this up and haven’t really come back to it? Now, I understand that if you were to grow your network, you’ll probably get more Inmail and Introduction requests than you care to handle. But it seems like someone your age (I only say this because as you get older, you should accumulate more professional contacts) would have more connections.
Of course, perhaps you don’t want any of your really important executive contacts listed as connections… you should be extra sensitive with those relationships. I recommend you get other people in Southwest to connect to you, get your number of connections up, and…
… where are the Recommendations? I’m guessing you are pretty cool, Gary! And just saying you are CEO of Southwest is good enough for me… but if I saw you had a bigger network, and had Recommendations from your professional contacts, I might get a better sense of what your professional capabilities, skills, etc. are. You never know what other companies are looking at/for you.
Finally, under websites, PLEASE change “My Company” to “Southwest Website”… or even “Feel the LUV at Southwest” or something with the Southwest personality and culture in it.
Change “My Blog” to “Nuts About Southwest (the blog)” or something like that. It really isn’t YOUR blog, and I’m not seeing any posts from you (I didn’t dig). So name it appropriately. Even better, dude, START YOUR OWN BLOG! I bet you’d be a very popular blogger. Not just Southwest stuff, but CEO of one of the greatest companies around. I know you are a busy guy, and your legal department will spill coffee on their keyboards when they read this, but I seriously think you should start a blog. And then you can call it “My blog” (even though you should call it “Gary’s Blog – What I Do” or something like that).
Finally, regarding “Productivity Tips.” I just don’t get that… is that a special site to buy a ticket somewhere? Because I was looking for productivity tips. I thought I’d go to your favorite productivity blog, or list of tips. That’s not what I found when I clicked there. You are confusing me, and wasting what I consider valuable real estate on this Profile.
Gary, I realize you don’t care to have anyone find your Profile and hunt you down through LinkedIn (again, that “busy” thing). But you know what’s killing me here? Reading your Profile is like listening to a kid scrape their fingernails on a chalkboard.
Because Southwest is LUV! Southwest is FUN! Southwest is full of people who smile all the time, people who’d I’d like to hang out with!…. Your Profile summary is CLICHE. It’s boring… it’s all the stuff I’d expect to see from any other boring CEO, but it’s NOT what I expect to see from the CEO of Southwest.
You get 2,000 characters… please go in and put some of that Southwest CHARM into your Profile!
Here’s some missed opportunity. Again, you represent an amazing culture… please, please, please go in and share some of that culture and get me excited about what it would mean to work in the accounting or finance department at Southwest!
Did you have fun? Did you do awesome stuff? Were you excited when you were there, and was this the coolest accounting/finance experience you could have in a career? SHARE THAT WITH ME! Sell me (even more) on how cool it is to be a Southwest insider!
I want your culture to bleed off of your Profile.
Hope this was as fun for you to read as it was for me to write! If you hate me by now, my real name is John Smith. If you don’t hate me, perhaps you can talk to those Spirit magazine people and have them write about my LinkedIn book… the second edition is about to come out. Oh yeah, and I think ALL of your employees should get a copy for Christmas I’m kidding, of course. No, I’m not.
See your team on Sunday!